DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's show, we have Michael Wieder, the Co-founder, President, and CMO at Lalo - a baby and toddler products brand making the lives of parents easier.  We discussed:  The importance of talking to your customers.  Combining DTC and traditional retail strategies.  Letting influencers pick their products.   Thanks for listening and don't forget to subscribe and rate the podcast! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler. Today we're back with Maia, Head of the Community Engagement department at Pilothouse and Raven, Sr Media Buyer and Head of Growth at DTC. Here are a few of the areas we covered: What are the three major ways that excellent CS will grow your brand’s revenue? What is the full scope of CS brands should be thinking about? How do you hire an ideal customer service employee? Hiring the right people for CS roles means hiring based on personality over experience. The best thing your CS team can do to make your customers happy is to be readily available across channels at any given time. Your customers are the ones who decide if you are meeting their expectations You can’t rely on customers to share their feedback with you; you must find ways to see it out if you wish to continue improving. The number of CS bots is increasing, but the trust customers have in them is decreasing proportionally. Let us know what you think of this podcast, and don't forget to rate and review the DTC Podcast on your fav platform. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter

Subscribe to DTC Newsletter - https://dtcnews.link/signup In today's show, we have Joe Harper and Jordan Narducci from the world-famous Kellogg's company.  Joe started at Kellogg’s in 2015 as a social media manager and since then has been promoted to e-commerce marketing manager for Western Europe in 2019.  After spending several years launching and scaling several DTC businesses, Jordan is taking his learnings and applying them to CPG. Since 2019, Jordan has lead Kellogg’s global DTC strategy.  On this cast, we cover lots of ground including: Why does a company like Kellogg’s invest in DTC? The different eCommerce channels and how Kellogg’s thinks of them Intro to E-Retail and why more brands should focus there  Increasing share of search on E-retail platforms Utilizing deliveroo, Instacart, etc Building a relationship with retailers - why should they want to stock your product?  The difference in retail/DTC in North America and Europe/UK  Why Kellogg’s thinks of DTC as an innovation channel to test, learn and get better - get your messaging down Conducting digital research using FB and IG Why it’s difficult for larger companies to be scrappy and to take on DTC  Evaluating content and being more resourceful/scrappy  What Kellogg’s is building with MWELL Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's AKNF features the Pilothouse Creative team leads, Cam, Jordan, Angela and Co-founder Kyle. Today we discuss what it takes to build a high performance creative strategy to scale your DTC brand on paid social.  We go over the formulas we use, as well as the strategic concept of a flywheel.  The complete guide to high performance creative can be found here: https://dtcnews.link/creative Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, we dive deep with Gabe from Yotpo's Client Success Team to share his recommendations on best practices for SMS success. Many brands don’t know where to start when it comes to SMS marketing and guidance is needed. Gabe covers the importance of growing subscribers with several different collection tools, the types of flows to enable, and campaign recommendations to get the most out of the channel. In addition,  He also discusses 1-2 brands that he believes are nailing their SMS strategy & why. Three tools to grow your subscriber base Campaign strategy (cadence, voice, promo/content mix) How to be the right kind of intrusive Make more passive income with flows (duh) Gabe's advice for end-to-end CX synergy is SMS Three killer DTC brands nailing SMS (you won't believe #3) Subscribe! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup We have a powerhouse pod guest this week - Olipop’s Growth Marketing Manager, Steven Vigilante.  Let’s jump in: 🙊People over-rely on what Facebook tells them After realizing that Facebook couldn’t be trusted as an attribution source of truth and doing a little internal digging, the Olipop team realized that their actual acquisition costs on the platform were 8-10x higher than what Facebook was reporting.  Olipop has since cut their Facebook spend half, doubled down on influencer marketing in the paid performance space, and they haven’t looked back. They saw no notable shift in revenue.   For Olipop, CPA and retention levels have been much higher with influencers than Facebook Ads, and influencer partnerships have seen much higher conversion rates.  👀Recommendation: Source Medium  Steven believes the data centralizing platform Source Medium has changed their business. It stitches together all your eCommerce data into one place with a beautiful dashboard, and it pushes a report into slack every day.  You can really deep dive into the data and see who your top influencers are both in terms of sales and retention.    🤳Authentic Influence  Olipop has seen real success with direct response influencer marketing.  Steven’s strategy is to target influencers who have a real relationship with the product and can authentically talk about the brand.  Olipop recently struck partnership gold when they heard Sports newscaster Kenny Mayne talking about how much he loved Olipop on a podcast. Steven immediately reached out to Mayne on Twitter, and in two weeks, they had turned around a killer ad shot in Mayne’s backyard.  Partnerships with celebrities don’t make sense for every brand as the price point is too high. But for Olipop, who is scaling to the mainstream, big-name partnerships make sense.  Regardless of how big the name is - partnerships will only work if the person genuinely likes and uses the product and wants to get involved and collaborate with your brand.  🗣The power of a good ad read  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertising in the post iOS14.5 world is a real adventure. With event signal loss as high as 40% advertisers everywhere are scrambling to find direction and to build attribution models that allow them to keep scaling smartly. Pilothouse vets from the exec level, as well as internal team leads from our Facebook Ads and Google Ads team gathered today to discuss the steps we're taking to mitigate the loss in data fidelity across all platforms. How to duct tape it together with GA What to do when things look hairy Why ecosystem/blended CaC is the golden metric The move into broad targeting Pilothouse's new tool Rubix and how you can test it Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Hello and welcome to the DTC Podcast. Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re having part one of an in-depth discussion with Yotpo, the most powerful text marketing platform for ecommerce brands.  The SMS channel is one of the most keenly discussed parts of a modern marketing stack! We’ve brought on SMS veteran, Maggie Dunn, Product Marketing Manager at Yotpo. Visit Yotpo.com and tell them DTC Sent you! On Part 1 of the Podcast we covered the signs that brands experience when they know they're ready to start SMS marketing: Email marketing becoming stagnant Driving more revenue Competitors are on SMS (Fomo) Need a way to recover abandoned carts Need to focus on retention Apple’s new privacy - needing new ways to build trust with customers We also cover Maggie's favorite brands' SMS programs and mistakes she sees brands make when it comes to this powerful channel.  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Tara Williams, founder and CEO of Dreamland Baby Co a DTC brand making safety certified weighted blankets for babies and toddlers. They’re on a mission to help parents and children get more, better sleep. Dreamland benefited immensely from the Shark Tank effect. After their deal-making turn on last year’s season finale of Shark Tank, Dreamland was overwhelmed by the positive response that changed the course of their business. Over 7M watched the episode, resulting in a subsequent boost of sales and a massive UGC surge. Dreamland did more sales in the weekend after the show aired than they had in that whole year to date Before the show, Dreamland had reached out to big-box retailers before SharkTank, with no response. But after the show, buyers from those same big-name retailers started reaching out to Dreamland. Tara credits Shark Tank as the jumping-off point, facilitating how they’re scaling now. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's All Killer No Filler zeros in on an essential, but under reported aspect of any brand or agency's scaling success.  Cross departmental learnings account for much of the growth we see at Pilothouse, so we gathered some of our leaders to discuss how valuable insights get communicated between traffic teams as well as client accounts.  Learn why it's so important, how we do it, and some great examples of cross departmental wins from the senior players at Pilothouse. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter