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Hello and Welcome to the DTC podcast today. We return with one of our first ever guests, a friend of the show, a client of Pilothouse, and an inclement weather shoe magnate, Vessi’s Tony Yu.

Vessi and DTC have grown a ton since we last spoke to them in April 2020, so it was good to catch up. DTC Podcast just reached 100K listens, while Vessi is celebrating its millionth shoe sale.

Tony has a unique strategic perspective about growing Vessi through supporting its key communities and tonnes of tactical insights about product, lead generation, and more.

Today’s convo centered around Vessi’s growth and product innovation.

Raising AOV with Gift Cards
How to sell your product while collecting first-party data
Generating 40K emails (profitably) in 24 hours with Contest

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Ep 153: Vessi's CEO Tony Yu's Q4 Lead Generation Brilliance (40K+ New Leads In 24 Hours With THIS Contest Strategy)