DTC Podcast Ep 151: 3X to 10X ROAS and managing your customer lifecycle with Suit Shop's Kristen Jones
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Hello and welcome to the DTC Podcast, I’m Eric Dyck
Today’s talk with Suit Shop’s director of marketing Kristen Jones about the life of a one-person marketing team at a fast-growing DTC brand.
SuitShop, recently rebranded from the Groomsman Suit, is the solution for black tie attire: a sharp-looking, fully fitted tuxedo that can be purchased for less than the cost of a traditional rental.”
Kristen has a long history of SaaS and DTC marketing, and has a true passion for the space as both a marketer and consumer, and is filled with interesting insights into
On today’s cast we cover:
- The costs and benefits of the Suit Shop Rebrand
- How Kristen took ROAS from 3x to 10X in just a few months
- How a TikTok video Kristen filmed in a few minutes went viral and why
- How the Suitshop drives 50% of their traffic through non-paid means.
- Why tradeshows are smart places for leads in the wedding industry
- Why the customer lifecycle journey of the wedding space is a finely tuned dance, and how Kristen learned all the steps.
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