Bonus: ROAS is a Vanity Metric with Triple Whale CMO Rabah Rahil

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Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re going deep on marketing data with Triple Whale CMO Rabah Rahil

For more information on Triple Whale, go to https://trytriplewhale.com 

Triple Whale aims to be the Operating System for Ecommerce, centralizing all the metrics from all the tools you use, and providing you with a clear vision of how to grow your business.

Rabah is a friend with a long track record of successful growth marketing with brands like Onnit and Whole Foods and he brings an engineer’s curiosity to marketing at all levels.

Listen to find out why ROAS is a Vanity Metric

And why you need 3 ROAS to Rule them all

And lots more…on with the show!

For more information on Triple Whale, go to https://trytriplewhale.com 

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