DTC Podcast

In this insightful discussion, Jordan Gordon, an email marketing strategist and philosophical lead at Pilot House, shares how to harness over 20 cognitive biases to elevate your email marketing game. He discusses the anchoring bias with a fun example that doubled Alka-Seltzer sales and reveals how simple loyalty incentives can outperform discounts. Learn why rhymes make your messages more trustworthy and how biases like loss aversion can create urgency without slashing prices. Turn your email campaigns into powerhouses of retention!

Kevin O'Leary, known as "Mr. Wonderful" from Shark Tank, shares his entrepreneurial wisdom and insights on building successful DTC brands. He discusses his venture, WonderAds, designed to make TV advertising accessible for small businesses. O'Leary stresses the power of storytelling and authenticity in marketing. He also explores the impact of AI in optimizing ad campaigns and the importance of spotting great entrepreneurs. Plus, he shares personal anecdotes about balancing family life with business pursuits.

Taylor Berry, VP of Brand Marketing at Tito's Handmade Vodka, shares insights on how Tito's soared to become the U.S.'s top vodka brand without celebrity endorsements or fancy flavors. She discusses their grassroots marketing strategies and the power of word-of-mouth through bartender advocacy. Taylor reveals why Tito's refuses to jump on the flavored vodka trend, the ethos behind their quirky SpokesCart campaign, and their philanthropic Vodka for Dog People initiative, showcasing the brand's commitment to authenticity and community.

Kyle Hitchcox, co-founder of Pilothouse and creator of Warpdrive, shares insights into post-click optimization crucial for DTC brands. He explains why 2025 will focus on conversion rate strategies post-click. Discover how only 3% of visitors are in-market and the need for fast load times. Kyle discusses brand examples like Four Sigmatic using innovative CRO techniques, and differentiates between optimizing search and social traffic. He emphasizes the importance of enhancing landing pages and checkout experiences for maximizing conversions.

Tammy Phan, CEO and Founder of Luxe Du Jour, has turned her passion for designer handbags into a multi-million dollar luxury resale marketplace. She shares insights on how her company achieved organic growth without traditional funding, utilizing a unique three-step authentication process that fosters trust. Tammy discusses the psychology behind luxury purchases, the rise of pre-owned items, and the challenges of scaling in a trademark-heavy environment. She also touches on the potential of blockchain in luxury authentication and her vision for a sustainable future in the resale market.

The discussion kicks off with strategies for optimizing Amazon ads, emphasizing placement modifiers and brand-building efforts. The conversation shifts to the alarming drop in search volume and the tactical adjustments necessary to enhance conversion rates. Experts also tackle the chaos brought by rising tariffs, which complicates brand logistics. Finally, they unveil the hidden power of brand equity in boosting visibility without overspending on ads, highlighting the need for a robust omnichannel presence to thrive in 2025.

Subscribe to DTC Newsletter - https://dtcnews.link/signupRetail is evolving fast. AI, retail media networks, and shifting consumer behaviors are reshaping how brands sell. But the brands winning in 2025? They’re the ones that blend technology with human connection to create unforgettable shopping experiences.In this episode, we sit down with Marielle Bobo, VP of Content for ShopTalk Spring and Fall, to explore the biggest themes shaping retail in 2025.What You’ll Learn:✅ Retail’s New Golden Age – Why brands are refocusing on emotional connections. ✅ Retail Media Networks (RMNs) – How first-party data is changing advertising. ✅ AI in Retail – How to use automation without losing your brand’s soul. ✅ Live Shopping & Content Commerce – What brands like True Religion and Lawless Beauty are doing differently. ✅ How to Get the Most from ShopTalk 2025 – Pro networking strategies for attendees.DTC at ShopTalk 2025 🎤 📹We’re not just talking about ShopTalk—we’re bringing the event to life for our audience! The DTC Podcast team will be on the ground in Las Vegas, recording live interviews with top brands, walking the expo floor for man-on-the-street insights, and capturing the hottest takes from the biggest players in retail.📍 Find us in the Media Center for exclusive live podcast recordings. 🎥 Catch us on the show floor, getting quick-hit insights from attendees. 🔥 Want to be featured? Track us down—we’d love to chat!Whether you're attending ShopTalk 2025 or just want to stay ahead of the biggest retail trends, this episode is packed with actionable insights to help you scale your brand this year and beyond. 🎧🚀Timestamps:00:00 Introduction to ShopTalk02:15 The evolution of storytelling in retail04:45 The role of AI and human connection in retail07:30 What is retail media? Understanding RMNs10:50 Exciting keynote speakers at ShopTalk14:20 Content and commerce: How brands engage with creators17:10 The rise of live shopping and interactive experiences20:30 Tips for first-time ShopTalk attendees23:45 ShopTalk networking opportunities and meetups26:00 ShopTalk afterparty and special eventsHashtags:#ShopTalk2024 #RetailTrends #EcommerceMarketing #DTC #RetailMedia #MarketingStrategy #LiveShopping #ContentCommerce #NetworkingEvents #ShopTalkExperience Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Bryan Porter, Co-founder & Chief E-commerce Officer of Simple Modern, shares insights on growing a leading drinkware brand while spending just 5% on ads. He reveals their innovative strategies for organic growth, focusing on brand trust and product variety. The discussion highlights their successful expansion from Amazon to major retailers like Target and how TikTok virality boosted their sales. Porter also introduces their new electrolyte brand, Trevi, emphasizing the importance of customer loyalty in driving sustainable growth.

Subscribe to DTC Newsletter - https://dtcnews.link/signup🚨 Meta just updated Advantage+ campaigns – what does this mean for DTC brands? 🚨Advantage+ has been Meta’s push toward AI-driven ad automation, but with new updates rolling out, advertisers need to adjust their strategies to stay ahead.On this episode of the DTC Podcast, we sit down with Pilothouse's Meta ads expert Taylor Cain to break down what’s changing, what’s staying the same, and the best strategies to maximize Advantage+ performance.What You’ll Learn:📊 The Key Changes in Meta’s Latest Advantage+ Update🔎 How to Analyze Audience Segments to See Where Your Budget is Really Going🎯 Cost Caps & Bidding Strategies That Still Work in an AI-Driven Ad System📢 Creative & Landing Page Best Practices for Higher ROAS🚀 How to Blend Advantage+ With Business-As-Usual Campaigns for More ControlMeta is simplifying the ad-buying process, but are these changes actually better for advertisers? Tune in to learn how to stay in control, optimize your spend, and scale smarter.🎧 Listen now and stay ahead of Meta’s evolving ad system!Timestamps:00:00 – Meta’s latest Advantage Plus updates02:10 – Why Meta is removing customer caps04:45 – How Advantage Plus impacts ad performance07:30 – Best practices for structuring campaigns10:15 – Creative strategy and audience segmentation13:00 – The role of cost caps in Meta ads15:45 – Social proof and Advantage Plus benefits18:30 – Using landing pages effectively in Meta campaigns21:20 – Future of business-as-usual campaigns vs. Advantage PlusHashtags:#MetaAds #FacebookAds #AdvantagePlus #DigitalMarketing #Ecommerce #PerformanceMarketing #PaidSocial #AdvertisingTips #SocialMediaMarketing #AdStrategy Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupSMS marketing is one of the most profitable yet underutilized channels in DTC. But too many brands either under-send out of fear or over-send without strategy. On this episode of the DTC Podcast, Postscript’s Sam Melnick joins us to share how AI, segmentation, and conversational commerce are reshaping SMS into a true revenue-driving channel.Find out more about Postscript here: https://postscript.io/ In this episode, you’ll learn:The biggest mistakes brands make with SMS & how to fix themAI-powered SMS: How real-time message optimization drives a 20% revenue liftSegmentation strategies that maximize retention & conversionsHow leading brands like Jones Road Beauty personalize SMS at scaleWhy SMS is outperforming email for many brands on peak sales daysThe future of AI-driven SMS—including Postscript’s new “Shopper” AI agentIf you’re serious about SMS as a revenue channel, this episode packed with actionable insights is a must-listen.Timestamps:00:00 - Why SMS is the next must-have owned channel02:00 - The biggest SMS mistakes brands make04:30 - Smart segmentation strategies for SMS07:00 - How Jones Road Beauty personalizes SMS at scale09:30 - AI-driven SMS optimization and testing12:00 - Scaling conversational commerce with AI15:00 - SMS vs. email: key differences and advantages18:30 - Maximizing revenue with product drops and urgency21:00 - SMS deliverability, compliance, and industry trends24:00 - Why best-in-class SMS solutions outperform all-in-one platforms27:00 - Postscript’s AI and product innovation roadmapHashtags:#SMSMarketing #EcommerceGrowth #DTCBrands #MarketingStrategy #AIinMarketing #ShopifyBrands #RetentionMarketing #ConversationalCommerce #Postscript #DTCpodcast #TextMarketing #MarketingAutomation #CustomerEngagement Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video