DTC Podcast

Daniel Broukhim, co-founder of FabFitFun, shares his inspiring journey from blogging to building a billion-dollar subscription brand. He discusses how influencer partnerships and social media unboxings fueled their growth. Broukhim emphasizes the shift toward profitability over mere expansion after COVID, focusing on operational efficiency. The conversation also highlights the importance of community and customer loyalty in innovating tailored offerings. Listeners will gain valuable insights into scaling a DTC brand successfully.

Dive into the secrets of skyrocketing sales on Amazon during the holiday season! Discover how promotional badges can dramatically enhance visibility and profits. Explore the differences between Prime Exclusive Discounts and Lightning Deals to find the winning strategy for your brand. Learn how to adapt marketing for the New Year, tapping into fresh consumer resolutions. Plus, unravel the complexities of Amazon's vendor program and its impact on pricing. Get ready for actionable insights that can transform your Amazon game!

Discover the entrepreneurial journey of Ludo, who is shaking up the $30 billion toilet paper industry with FoxFold. Their innovative dispensers could reduce toilet paper usage by 40%, helping hotels save costs and cut waste. Sustainability is at the heart of the brand, utilizing bamboo-based paper and eco-friendly packaging. With 5,000 bathrooms already on board, FoxFold aims for rapid growth in the hospitality sector. Learn about their unique go-to-market strategy and lessons from their fundraising journey.

Join Taylor Cain from Pilothouse Marketing, a mobile ad expert, as he dives deep into Applovin, the game-changing platform for DTC brands. Discover how Applovin's algorithm-driven audience targeting and engaging 9x16 video ads are reshaping e-commerce strategies. Taylor shares creative tips emphasizing humor and storytelling to enhance ad performance, and tackles the challenge of measuring customer acquisition effectively. Learn who can leverage Applovin and how it's setting the stage for new growth opportunities in digital marketing.

Samantha Rayner, founder of Better Basics, shares her journey of creating a mission-led household goods brand centered on sustainability. She discusses the importance of aligning product design with eco-friendly practices and how authentic storytelling drove their successful 'Save Our Business' campaign. The conversation explores transitioning to a drop model for better inventory management and the vital role of community engagement in fostering brand loyalty. Learn how partnerships and organic growth strategies have proven more effective than traditional advertising.

Dougie, a member of Pilothouse’s Google team, shares vital insights on e-commerce from Google's analysis of Black Friday and Cyber Monday. Discover the 8% growth in online sales versus flat retail numbers and learn how to leverage convenient messaging to engage late-stage shoppers during the crucial Super 5 days. The conversation also touches on top gifting categories like apparel and toys and the impact of discussions around Google’s Performance Max tool and YouTube ads for optimizing holiday campaigns.

Ashley Kleckner, Chief Growth Officer at TerViva, discusses the innovative Pongamia oil, a sustainable seed oil alternative derived from the regenerative Pongamia tree. This oil is rich in omega-9 fatty acids, perfect for various culinary uses. She highlights the environmental benefits, like soil restoration and economic opportunities for farmers. The conversation also addresses industry challenges, including scalability and cost, while showcasing successful B2B partnerships, like Aloha Bars, that integrate sustainable ingredients without compromising quality.

Jordan Gordon, host of TWBERP and Retention Director at Pilothouse, shares his expertise in email marketing and retention strategies. He discusses how Gmail's new spam rules necessitate 'sniper segmentation' and highlights the importance of targeting engaged audiences to avoid spam pitfalls. Learn why brands that adapt quickly post-BFCM thrive, while untargeted email strategies falter. Gordon also emphasizes the rising role of AI in shaping future email marketing practices. Get ready to rethink your email strategy for enhanced deliverability and ROI!

Martin Forde, Founder of Forde Consulting and former key player in Dr. Squatch's retail expansion, shares insights on scaling brands into retail. He reveals how Dr. Squatch transformed from DTC to a retail powerhouse, emphasizing retail as a vital customer acquisition channel. Martin discusses the impact of bold endcap displays and seasonal products in driving demand. He also highlights the importance of omni-channel presence and leveraging DTC data to negotiate with major retailers like Walmart, making retail strategies more effective.

Clifford, a key member of Pilothouse's Amazon team, shares vital insights on evolving Amazon marketing strategies. He discusses the critical need for advertisers to scrutinize search term reports as new broad-matching behaviors emerge. The conversation delves into the distinction between branded and generic ROAS, emphasizing the importance of clear data for growth. Clifford also highlights how U.S.-based sellers can leverage tariff changes to gain an advantage, making this discussion a must-listen for savvy DTC marketers.