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DTC Podcast
Ep 491: Scaling to $1B While Spending Just 5% on Ads – The Simple Modern Playbook
Mar 17, 2025
Bryan Porter, Co-founder & Chief E-commerce Officer of Simple Modern, shares insights on growing a leading drinkware brand while spending just 5% on ads. He reveals their innovative strategies for organic growth, focusing on brand trust and product variety. The discussion highlights their successful expansion from Amazon to major retailers like Target and how TikTok virality boosted their sales. Porter also introduces their new electrolyte brand, Trevi, emphasizing the importance of customer loyalty in driving sustainable growth.
40:18
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Quick takeaways
- Simple Modern achieved remarkable growth by focusing on customer trust and organic search rather than relying heavily on ad spend.
- The brand's efficient expansion from Amazon to retail partners like Target was facilitated by leveraging diverse product offerings and social media engagement.
Deep dives
Brand Evolution and Strategic Growth
The company transitioned from dependence on digital ads to a more diversified growth strategy, leveraging platforms like Amazon and Target effectively. Initial years were marked by significant growth on Amazon, leading to a pivotal expansion into Target that notably improved distribution and visibility. This shift allowed the brand to emerge as a prominent competitor in the drinkware category, where it capitalized on the premium appeal of its products. By focusing on creating a strong brand presence, the company moved away from a purely transactional model to one that prioritizes customer relationships.
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