DTC Podcast Ep 491: Scaling to $1B While Spending Just 5% on Ads – The Simple Modern Playbook
4 snips
Mar 17, 2025 Bryan Porter, Co-founder & Chief E-commerce Officer of Simple Modern, shares insights on growing a leading drinkware brand while spending just 5% on ads. He reveals their innovative strategies for organic growth, focusing on brand trust and product variety. The discussion highlights their successful expansion from Amazon to major retailers like Target and how TikTok virality boosted their sales. Porter also introduces their new electrolyte brand, Trevi, emphasizing the importance of customer loyalty in driving sustainable growth.
AI Snips
Chapters
Transcript
Episode notes
Simple Modern's Origin Story
- Bryan Porter and Mike Beckham, after experiencing the pitfalls of ad dependence, founded Simple Modern.
- They aimed to build a brand on Amazon that prioritized organic growth and product variety.
Exploiting the Drinkware Market Gap
- Simple Modern exploited a gap in the market between premium and budget drinkware on Amazon.
- By offering a wide variety of colors (45+), they catered to customer choice and boosted conversion rates.
Leveraging Amazon for Retail Expansion
- Leverage success on Amazon to expand into retail.
- Demonstrate market dominance and offer valuable data insights to potential retail partners.