DTC Podcast Ep 494: Why 2025 is the Year of Post-Click Optimization | AKNF
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Mar 28, 2025 Kyle Hitchcox, co-founder of Pilothouse and creator of Warpdrive, shares insights into post-click optimization crucial for DTC brands. He explains why 2025 will focus on conversion rate strategies post-click. Discover how only 3% of visitors are in-market and the need for fast load times. Kyle discusses brand examples like Four Sigmatic using innovative CRO techniques, and differentiates between optimizing search and social traffic. He emphasizes the importance of enhancing landing pages and checkout experiences for maximizing conversions.
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Post-Click Optimization in 2025
- Prioritize post-click optimization, especially during economic downturns, to monetize traffic efficiently.
- Focus on affordable strategies to improve conversion rates and lower customer acquisition costs.
Understanding Post-Click Optimization
- Post-click optimization encompasses the entire customer experience after clicking an ad, not just landing pages.
- Optimize every step, from persuasive copy and cart mechanics to split testing and user experience.
Golden Rules of CRO
- Ensure your store loads in under two seconds on mobile.
- Project professionalism, engage quickly, and validate the customer's needs within seconds to maximize conversions.