Kyle Hitchcox, co-founder of Pilothouse and creator of Warpdrive, shares insights into post-click optimization crucial for DTC brands. He explains why 2025 will focus on conversion rate strategies post-click. Discover how only 3% of visitors are in-market and the need for fast load times. Kyle discusses brand examples like Four Sigmatic using innovative CRO techniques, and differentiates between optimizing search and social traffic. He emphasizes the importance of enhancing landing pages and checkout experiences for maximizing conversions.

Kyle Hitchcox, co-founder of Warpdrive, shares insights on transforming Shopify optimization. He emphasizes the flaws in traditional conversion rate optimization and introduces Warpdrive's modular tools that allow brands to create tailored experiences swiftly. Key topics include the critical role of page speed in driving conversions, the importance of persistent attribution for data accuracy, and focusing on high-impact optimizations instead of minor tests. This discussion is essential for Shopify brands and agencies aiming to enhance their performance and revenue.