DTC Podcast Ep 474: CRO Is Dead! Kyle Hitchcox on the Future of Shopify Optimization with Warpdrive | AKNF
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Jan 17, 2025 Kyle Hitchcox, co-founder of Warpdrive, shares insights on transforming Shopify optimization. He emphasizes the flaws in traditional conversion rate optimization and introduces Warpdrive's modular tools that allow brands to create tailored experiences swiftly. Key topics include the critical role of page speed in driving conversions, the importance of persistent attribution for data accuracy, and focusing on high-impact optimizations instead of minor tests. This discussion is essential for Shopify brands and agencies aiming to enhance their performance and revenue.
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Landing Page Strategy
- Use landing pages to bypass technical needs of Shopify store optimization.
- Build landing pages quickly to deliver a fast user experience, ultimately creating a more effective funnel.
Rethinking CRO
- Traditional Conversion Rate Optimization (CRO) is outdated due to its reliance on tracking pixels and scripts, which slow down page speed.
- Warp Drive offers a new approach, integrating shopping experiences to eliminate redirects and improve attribution.
Persistent Tracking for Performance Branding
- Use persistent tracking throughout the entire funnel to gain better insights into AOV, LTV, and other key metrics.
- This approach helps align branding with performance marketing efforts.