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Welcome to the DTC Podcast! In this episode, we dive deep with Kyle Hitchcox, co-founder of Warpdrive, on why traditional conversion rate optimization (CRO) needs a complete overhaul. Kyle explains how Warpdrive's modular tools empower Shopify brands to optimize their funnels faster and drive more revenue from existing traffic.
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Follow Kyle → https://www.linkedin.com/in/kylehitchcox/
Key Takeaways:
Modular Page Building: Create branded Shopify experiences in under 24 hours using Warp Drive’s tools.
Faster Funnels: Page speed is a critical driver of conversion—slow-loading stores cost brands millions.
Persistent Attribution: Gain clear visibility across the entire funnel, ensuring data accuracy and actionable insights.
Actionable Optimizations: Focus on high-impact elements like headlines, bundles, and subscription options instead of microtests like button colors.
Whether you're a Shopify brand scaling up or an agency looking to deliver better results for clients, this episode is packed with tactical advice and strategies to drive performance.
Timestamps:
0:00 Introduction to CRO and Funnel Optimization
2:15 The Evolution of Landing Pages and Their Role in Performance Marketing
5:00 Introducing Warp Drive: A New Approach to CRO
7:45 The Importance of Page Speed for Shopify Stores
10:30 Challenges and Learnings in Building a Software Tool
14:00 AI Integration in Shopify Funnel Optimization
17:00 Invitation to Agencies and Brands: Embrace the Next Era of CRO
Hashtags:
#ConversionRateOptimization
#EcommerceMarketing
#ShopifyTips
#LandingPageOptimization
#PageSpeed
#AIInMarketing
#DigitalMarketingTools
#WarpdriveCRO
#DTCBrands
#PilotHouse
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