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Ep 474: CRO Is Dead! Kyle Hitchcox on the Future of Shopify Optimization with Warpdrive | AKNF
DTC Podcast
Optimizing Conversion with Landing Pages
This chapter explores the critical role of landing pages and custom sales pages in enhancing conversion rates for Shopify brands. It discusses innovative approaches to conversion rate optimization (CRO) that prioritize customer experiences and seamless interactions while challenging traditional methods. The speakers highlight the importance of data-driven insights, rapid testing, and performance branding in creating effective sales funnels that improve user engagement and reduce bounce rates.
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