Maximizing Marketing Efficiency through Testing Strategies

This chapter delves into post-click optimization by examining recent testing strategies and their outcomes. It highlights the importance of adaptability in marketing through successful experiments that drive traffic and enhance conversion rates.

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If you’re running a DTC brand, you know the struggle: ad costs keep rising, and getting new customers is more expensive than ever. But what if the secret to better performance isn’t in your ads at all?

In this episode of the DTC Podcast, we welcome back Kyle Hitchcox, co-founder of Pilothouse and founder of Warpdrive, a CRO tool that helps brands optimize every step of the shopping experience post-click.

Kyle breaks down the Golden Rules of CRO, how top brands are improving conversion rates, and why landing pages and checkout optimizations are the highest-leverage activities for brands in 2025.

Key Takeaways:

✅ Why only 3% of visitors are in-market—and how to convert them

✅ The difference between search vs. social traffic and how to optimize for both

✅ How Four Sigmatic & Big Blanket use CRO to drive massive lifts in conversion

✅ Why fast load times (under 2 sec) are a non-negotiable in 2025

✅ How Warpdrive helps brands split-test and improve conversions without disrupting campaigns

Learn More About WarpDrive (Download The PDF)

Reach out to Kyle on LinkedIn

Timestamps:

00:00 – Why 2025 is the year of post-click optimization

02:03 – Landing pages, cart mechanics, and creative strategies

04:16 – State of DTC: Growth despite economic uncertainty