DTC Podcast Ep 495: How Tito’s Built America’s #1 Vodka Brand Without Celebrities or Flavors
Mar 31, 2025
Taylor Berry, VP of Brand Marketing at Tito's Handmade Vodka, shares insights on how Tito's soared to become the U.S.'s top vodka brand without celebrity endorsements or fancy flavors. She discusses their grassroots marketing strategies and the power of word-of-mouth through bartender advocacy. Taylor reveals why Tito's refuses to jump on the flavored vodka trend, the ethos behind their quirky SpokesCart campaign, and their philanthropic Vodka for Dog People initiative, showcasing the brand's commitment to authenticity and community.
AI Snips
Chapters
Transcript
Episode notes
Taylor's Journey to Tito's
- Taylor Berry transitioned from advertising at Apple and Dos Equis to Tito's.
- He met Tito Beveridge at a football game, leading to a job offer and a move to Austin.
Tito's Origin Story
- Tito Beveridge, a geologist, started Tito's after several failed businesses.
- He began by infusing vodka as gifts, which sparked the idea for his distillery.
Unpolished Branding
- Tito's branding, including the simple label and stock bottle, was born out of necessity.
- This unpolished look has become iconic, representing the craft movement.