AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
DTC Podcast
Ep 495: How Tito’s Built America’s #1 Vodka Brand Without Celebrities or Flavors
Mar 31, 2025
Taylor Berry, VP of Brand Marketing at Tito's Handmade Vodka, shares insights on how Tito's soared to become the U.S.'s top vodka brand without celebrity endorsements or fancy flavors. She discusses their grassroots marketing strategies and the power of word-of-mouth through bartender advocacy. Taylor reveals why Tito's refuses to jump on the flavored vodka trend, the ethos behind their quirky SpokesCart campaign, and their philanthropic Vodka for Dog People initiative, showcasing the brand's commitment to authenticity and community.
40:06
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Tito's Handmade Vodka achieved its success by prioritizing quality and authenticity over celebrity endorsements and flashy marketing strategies.
- The brand's commitment to community and philanthropy, exemplified by the Vodka for Dog People initiative, deepens consumer connections and loyalty.
Deep dives
The Origin and Growth of Tito's Handmade Vodka
Tito's Handmade Vodka began in the mid-90s with a grassroots approach and a strong spirit of entrepreneurship. Tito Beveridge, originally a geologist, faced several failed business ventures before discovering his passion for distilling vodka. He infused homemade vodka for friends, which led him to consider entering the spirits market seriously. By navigating the legal complexities of the alcohol industry, he established Texas's first legal distillery and created a quality product that resonated with consumers, leading to rapid growth through word-of-mouth and a strong connection with local communities.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode