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Taylor Berry

VP of Brand Marketing at Tito's Handmade Vodka. She discusses the brand's growth strategy, marketing campaigns, and commitment to authenticity.

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Mar 31, 2025 • 40min

Ep 495: How Tito’s Built America’s #1 Vodka Brand Without Celebrities or Flavors

Taylor Berry, VP of Brand Marketing at Tito's Handmade Vodka, shares insights on how Tito's soared to become the U.S.'s top vodka brand without celebrity endorsements or fancy flavors. She discusses their grassroots marketing strategies and the power of word-of-mouth through bartender advocacy. Taylor reveals why Tito's refuses to jump on the flavored vodka trend, the ethos behind their quirky SpokesCart campaign, and their philanthropic Vodka for Dog People initiative, showcasing the brand's commitment to authenticity and community.