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DTC Podcast
Ep 492: How to Win on Amazon in 2025: Search Volume Declines, Tariff Pressures & Brand Equity | AKNF
Mar 21, 2025
The discussion kicks off with strategies for optimizing Amazon ads, emphasizing placement modifiers and brand-building efforts. The conversation shifts to the alarming drop in search volume and the tactical adjustments necessary to enhance conversion rates. Experts also tackle the chaos brought by rising tariffs, which complicates brand logistics. Finally, they unveil the hidden power of brand equity in boosting visibility without overspending on ads, highlighting the need for a robust omnichannel presence to thrive in 2025.
32:40
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Quick takeaways
- Effective advertising on Amazon now hinges not only on ad spend but also on strategic ranking and conversion optimization techniques.
- Building brand equity through external marketing channels is essential for enhancing product visibility and driving organic traffic on Amazon.
Deep dives
Understanding Advertising Goals on Amazon
Different keywords on Amazon have varying advertising goals, which can influence campaign strategies. While some campaigns may prioritize ranking improvements over immediate profit, it is crucial to track metrics like search share and ad cart share to assess progress. As advertisers spend on terms to enhance their rank, balancing profitability with growth becomes essential in achieving long-term success. The approach often involves segmenting campaigns based on their specific objectives, allowing for targeted strategies that align with overall business goals.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode