DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I’m Eric Dyck. A few weeks back, we put out a challenge to our top past podcast guests to return to the scene of the crime to see if anyone can top Nik Sharma’s appearances in terms of listen numbers If there’s anyone who can do it, it’s Cody Plofker, who’s burst onto the scene leading growth at an 8-figure on the way to 9-figure revenue giant Jones Road Beauty… Today’s talk focuses on why Cody is massively bullish on YouTube ads, especially when it comes to finding net new customers, he’ll walk you through his ad strategy there, as well as go deep on his Meta Ads funnels, add in a dash of hot take on TikTok, and a masterclass on offer (including the power of gift with purchase), and you’ve got the recipe for an all-time classic DTC Podcast episode, call it the Plofker factor… Call it the code of Cody, just don’t hesitate to block off your calls and listen to this podcast right now… Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler the DTC Podcast and today we're returning to YouTube Ads with Chelsea and Adam We cover how to Attract, Brand, Connect, and Direct your viewers to buy your product in every ad. We dive deep on best practices within each of these categories giving real world examples, including a pre-recorded Influencer Ad that we'll play in full, followed by a video that we cut with the ABCD principles in mind. To access the bloopers, and a free PDF that summarizes these best practices with examples, go here ➝ https://drive.google.com/open?id=1_uLstN5-GdzYQtaMXWwv-Fy8f7ZlbD0_&usp=drive_cop Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to another episode of the DTC Podcast. Today we're releasing another C-Suite fireside chat with David Sangera of Culture Group and Matthew Kobach of Northbeam. They dive into data-driven product launches, community incentivizing, and the benefits of accurate attribution tracking. Need tips on driving conversions and sales? They've got you covered with advice on pre-sale pages, congruent ad creatives, and personalized discounts. Plus, get the lowdown on email marketing tricks and KPI tracking. This podcast is your roadmap to e-commerce success! If you love this content and want the rest of C-Suite Las Vegas’ game-changing talks about meta ad funnels, AI workshops, Organic YouTube and TikTok, Email marketing, and way more, you can go to https://www.directtoconsumer.co/replays-lasvegas Let’s go and on with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck…for today’s episode we’re getting back into the Suite live with our fireside chat with Ash and Ron, co-founders of Obvi… This podcast is a masterclass on how to build a business that stands out, even in the most commoditized product categories… We cover their influencer strategy, the power of personalization, and both the risks and rewards of AI powered customer support, as well as the AI tool book keeping tool that allows them to access realtime P & L updates to make the most informed decisions. If you love this content, and want to get all 16 C-Suite mastermind talks, they’re available, just head to directtoconsumer.co and hit events to grab your copy of the Replay… For now, gather round the fireside, and on with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Jocelyn and Nikita from Pilothouse as we discuss the 9 types of creative every brand should be testing, including: UGC, As Seen In, Testimonials, Box Shots, Socials Pull, USP Call Out, Product Split Test, Founders' Content, Behind the Scenes Warehouse Work with Joc and Nikita at Pilothouse ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today on the pod we’re publishing the conversation that represents the most revenue on stage at C-Suite, Las Vegas. You’re about to hear Tapcart’s JJ Workman, a seasoned veteran of hyper-growth marketing, leading a wide-ranging and completely frank discussion about traction, scale and distribution with True Classic President Ben Yahalom and Ronak Shah from Obvi, the two brands who scaled to 9 figures and 8 figures respectively, faster than any others I’ve seen. Build your app with Tapcart ➝https://tapcart.com While this Tapcart lead conversation definitely covers app best practices, it’s a wide ranging and very well hosted conversation between some of the DTC spaces brightest lights… What else would you expect? If you love this content, and want the rest of C-Suite Las Vegas’ game changing talks, about meta ad funnels, AI workshops, Organic YouTube and TikTok, Email marketing and way more you can go to https://www.directtoconsumer.co/replays-lasvegas Let’s go and on with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck…Today we’re beasting out on CPG Customer Experience with Jess Cervallon Head of CX at Mr. Beast’s Feastables, makers of Deez Nuts and Karl Gummies Jess bring a SaaS background to the usually transactional CPG CX game, which has been key on her mission of giving every customer a piece of the Mr. Beast experience (Jimmy Pie) with every touch point Jess shares examples of the most out of the box customer experience moments including traveling the US, delivering 11 Teslas. Jess also shares her CX stack and how she thinks about segmentation and dynamic customer journeys… Grab Deez Nutz and on with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Rob and Clifford from Pilothouse's Amazon team as we go over the biggest mistakes we see in client Amazon Ad Accounts, as well as the solutions we use to turn flops into opps! Work with Pilothouse➝ https://pilothouse.co Top 5 biggest mistakes we see in Amazon Ad Accounts Not segmenting out branded keywords  Overspending on Broad and Auto campaigns Not running Product Page multipliers on ASIN Targeting campaigns Underutilizing negative keywords  Using budget to control spend rather than bids Bonus: Clifford's take on Amazon's biggest flop! (looking at you Andy Jassy!) Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re talking Linear Commerce and White Wine Spritzes with Ben Soffer, founder, and CEO of Spritz Society and host of the Boy with No Job Podcast, where Ben has amassed an audience of over 6 million. Linear commerce refers to the process of creating your audience and using their profiles and direct feedback to create bespoke products that launch into a warm audience, providing distribution, amplification, and a much higher chance at traction! This was a great chat that covers Ben’s strategies with influencer marketing to launch a retail business How to stand out in a crowded and competitive market, and why wine products are uniquely positioned to be DTC darlings, and why respecting your customers' decisions and opinions is the ultimate key to successful linear commerce… Crack open a Spritz, cos mine are already gone, On with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup It's All Killer No Filler, I'm Eric and today we're diving deep with Pilothouse Google's team on their recent YouTube discoveries around: YouTube's Partner Program: Why you need to be qualified and what it allows you to do Using your best paid ads as organic, publicly posted videos, (and how it drove half a million dollars in free traffic for one client) The Dilution Effect, and why you want to keep your ads focused on unique USPs, rather than covering several in one ad. Work with Pilothouse already! ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video