DTC Podcast

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup This is a big one…a big moment for DTC Podcast. Today we’re tempting fate with Hamid Saify - SVP of Digital Retail at Liquid Death Mountain Water, one of the FASTEST growing CPG brands in history!  https://liquiddeath.com Hamid is one of the first-ever team members, along for the whole ride, starting in 2017 to today, where Liquid death is in 70,000 doors and last year earned a valuation of $700M! Selling….water? It’s crazy, but that’s what Liquid death understands better than anyone. They may sell water (still, carbonated, and now tea), but their real asset is customers' attention…This podcast goes deep with Hamid on Liquid Death’s mindset about doing things differently and using every customer touchpoint as a moment to make them laugh in the face of death. From calling their review section “opinions from internet randos,” to charging your soul to join the mailing list to their significant revenue merch program where they’ve sold customized vending machines and wrapped Lamborghinis.  Hamid gets to the bottom of what it’s like to work at an organization that’s achieved unbelievable velocity and massive cultural saturation…slinging water in cans. The dream is alive. Let’s dive into death…on with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, and this week we jam with Spencer, Pilothouse's TikTok lead who's living it up in Austen for a couple of weeks and rolling with some pros. Spencer drops five factors that can make or break your TikTok campaigns. Get Understood: Testing a variety of styles and lengths and how much info your customer needs to understand your product and value proposition. Control Your Comments: Set up a robust blocked words list, and work on comment moderation to flip negative comments. See the blocked word list here! Season your pixel during sales periods Have someone on staff ready to produce react and green screen videos. Throw tight branding out the window! Work with Pilothouse ➝ https://directtoconsumer.co/events Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we get to chat with a true unicorn in the space, Printful's Dans Rozentals - Customer Success Team Lead. DTC Newsletter and Podcast uses Printful to make our referral program work like clockwork with very little lift. They're doing the same for 1000s of other customers like Nestle and lots of other big players This podcast gives the nitty gritty of what's working with Merch, and goes into detail about how simple it is to get started. Check out Printful.com for more information Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're reconnecting with Mid-Day Squares and their co-founders Jake Karls and Nick Saltarelli. These two are like live wires and the chemistry was great. I can't wait to throw down with them in Las Vegas in just a few weeks! There are a handful of tickets still available, but they won't last long, so go to https://directtoconsumer.co/events to lock in your spot. This C-Suite Mentor preview podcast focuses on the most challenging aspects of Mid-Day's meteoric rise to 8 figure success, from the challenges of scaling manufacturing of complex products to Nick's guidelines for raising funds, and Jake's unique role as a rainmaker as well as his personal struggle with nagging back injury that reminds us all how precious our health is... This podcast made me realize that I too am a rainmaker, so it makes sense that I'm bringing 100 DTC founders to the desert, march 23-24...are you ready for the storm? Mid-Day, all day, let's go! Hope you enjoy Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast and today we're following up with Jordan Gordon on his up-to-the-minute learnings on email segmentation and whether Sniper or Buckshot segmentation is working best. This podcast is all about how to get the best results from your dormant audience, and answers the age-old riddle...when is a lower CTR actually a good thing? Plus you'll hear Eric discussing plans, risks, and benefits to switching to a dedicated IP for DTC Newsletter! Work with Pilothouse Retention ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we have an all-time classic episode that features Meta’s Director of Marketing Science for the Small Business Group (and 10-year FB veteran), Helen Crossley, along with Ben Yahalom, President of True Classic, which might just be one of the fastest-growing apparel brands of all time, going from 0 to 9 Figures in JUST TWO YEARS. https://trueclassictees.com https://meta.com True Classic’s Secret? Electric product market fit, and Meta Ads - proving that the golden scale days of Facebook Ads are far from over. Whether you’re a brand just starting out, or a high-growth, omnichannel juggernaut like True Classic, this podcast is filled with excellent insights about how to get traction on Meta Ads, and how to scale to 6 figures a day. We cover: “The Why” behind Meta’s Performance 5 and why every brand needs to have these 5 boxes checked Why Advantage Plus Shopping Campaigns are the by far the most successful ad platform feature rollout since iOS14.5 (and how to use to scale) True Classic’s creative formula, and how to pair it down when you’re just getting started. Selling the transformation, not the product, and lots more… On with the show…..we’ve got Meta on the line! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Bushbalm CEO and founder David Gaylord. He will join us at C-Suite on March 23-24th, along with the 100 other DTC founders and executives mixing it up in Las Vegas.... Bushbalm makes a wide array of intimate care products from oils, scrubs, trimmers, and more, but you’ll hear how the vajacial, a product long offered by their wholesale clients (ex., waxing studios), has taken the top-of-funnel offer crown from the balm… https://Bushbalm.com We’ll also dive deep into David’s Retail Planogram and learn why small fry stores were a great way to build Retail in Canada, but focusing on big 1000+ door partners is the play in the US. And we go deep on Bushbalm's aggressive diversification into wholesale and what it means for their DTC growth… On with the Show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's Time for All Killer No Filler and it's time to get on board with GA4! Richard is Pilothouse's resident Google wizard and he's here to tell us what we need to know about Google Analytics, starting with the basics and most common views, all the way to advanced server-side tracking that's massively moving the needle for the Pilothouse team's attribution models. Work with Pilothouse ➝ https://pilothouse.co You'll hear: Universal Analytics will be non-supported by July, make your plan now! The basics of Google Analytics including Richard's most popular report UTM Code overview Common mistakes or opportunities we are seeing with clients moving over from UA to GA4 Custom reports that brands need to setup Work with Pilothouse ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're catching up with C-Suite Mastermind mentor and CEO of Obvi, Ronak Shah. Ronak's financial background, and a chance to experience what sounds like a beast of a supplement company, set the stage for his company's incredible growth. https://myobvi.com Listen to this podcast to get a preview of the biggest mistakes Ronak made with Obvi and how to avoid them yourself! Meet Ronak in person at C-Suite Mastermind Las Vegas March 23-24, 2023! https://directtoconsumer.co/events Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast and today we're catching up on Amazon with Rob and Clifford from Pilothouse Amazon Work with Rob, Clifford, and Pilothouse's Amazon division ➝ https://Pilothouse.co/amazon We discuss:  • Buy it with Prime checkout options appear on Shopify (the cost/benefit analysis) • New Sponsored Brand video ad units show incredible promise (backed by real data) • Nature's Promise gets hit with a lawsuit about "deceptive practices" that Amazon by default encourages (and what this means for your listings) Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video