Ep 343: Pillows, Sleep, and the Journey of a DTC Founder - Larissa Hildebrandt and Henrie.com

Oct 10, 2023

Larissa, founder of a unique pillow brand, shares her journey and challenges in creating a premium product. Topics include: finding the perfect pillow, target audience shift, organic growth, retail partnerships, honesty in product claims, future of marketing, lessons as a solo founder.

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Introduction

00:00 • 2min

The Importance of Finding the Right Pillow

02:27 • 12min

Growth Strategies and the Decision to Not Use Ads

14:47 • 3min

Getting Featured in Curated Lists and Articles

18:12 • 11min

Creating Content, Hiring Experts, and Exploring Opportunities in the Pillow Space

29:37 • 2min

Exploring the Potential of Retail and Video Marketing for a DTC Brand

32:03 • 2min

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC podcast. Joining us today is Larissa, the founder of a unique pillow brand that is revolutionizing the way we sleep: Henrie.com - Larissa shares her inspiring journey as a solo founder, her passion for sleep and self-care, and the challenges she faced in creating a premium product. Get ready to learn about the power of organic growth, the importance of understanding your target audience, and the future of retail for DTC brands. Key Points for Podcast - Larissa's obsession with sleep and self-care led her to create a unique pillow brand. - The challenges of finding the perfect pillow in the market and the inspiration behind creating her own. - The importance of research and testing different materials to create a high-quality, sustainable product. - The surprising target audience for Larissa's brand and the shift in marketing strategies to reach them effectively. - The power of organic growth through PR and influencer marketing. - The impact of offline experiences and retail partnerships in building brand credibility. - The value of honesty and authenticity in product claims and the importance of delivering on promises. - The potential of SEO and influencer collaborations for future marketing efforts. - Larissa's journey as a solo founder and the lessons learned along the way. - The future of the brand and the exciting possibilities ahead. Join us as Larissa takes us on her hero's journey and shares valuable insights for aspiring DTC founders and sleep enthusiasts alike. Don't miss this episode of the DTC podcast! Timestamps: 00:00 Introduction to Henry Pillows 02:30 The Unique Approach to Pillow Design 07:15 Strategies for Growth Without Ads 11:45 The Importance of In-Person Events 15:30 Leveraging Content for Your Brand Hashtags: #SleepWellness #PillowDesign #GrowthStrategies #InPersonEvents #contentcreation Subscribe to DTC Newsletter - https://dtcnews.link/signup
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