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11min chapter
Ep 343: Pillows, Sleep, and the Journey of a DTC Founder - Larissa Hildebrandt and Henrie.com
DTC Podcast
Getting Featured in Curated Lists and Articles
In this chapter, they discuss the process of getting into curated lists and articles to promote their product. They talk about using Google to find relevant lists, reaching out to the authors personally, and leveraging their affiliate program to increase the chances of getting featured. They also mention the importance of SEO and keeping up with the changing rankings.
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