DTC Podcast

To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. More intent, more sales -- how dynamic content can be used on autopilot year round In this podcast episode, Eric interviews Jordan Gordon, the Head of Retention at Pilot House, who shares valuable insights on how to transform your Klaviyo email marketing into an Amazon-like experience for your products. The conversation revolves around enhancing the quality of intent at the top of the funnel and adopting a paradigm shift in email marketing strategies. They delve into the distinction between static emails (sent to everyone) and dynamic emails (segmented based on zero-party data). Jordan explains the power of trigger emails, which are tailored to specific user actions, leading to higher engagement and conversion rates. The discussion emphasizes the importance of overcoming analysis paralysis and providing a curated selection of products that promote discoverability. Jordan presents visual prompts and strategies for implementing dynamic email marketing effectively. One interesting point raised is the potential of SMS as a thriving channel, with the suggestion that it may even surpass email for some growing brands. They discuss the significance of meeting customers where they are with personalized data across various marketing channels. The episode concludes with ideas for creating a year-long email flow, including incorporating seasonal frames to keep content engaging. 00:00:00 - Introduction 00:01:30 - Paradigm shift in email marketing and improving the quality of intent 00:06:00 - Building a continuation flow for a large and dynamic catalog 00:10:00 - The importance of overcoming the paradox of choice and improving discoverability 00:13:50 - Back populating the flow and spreading the value across the customer journey #eCommerce #EmailMarketing #Q4Strategy #CustomerRetention #BoostSales Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're privileged to have a chat with an eCommerce legend, Drew Sanocki. Introduced to me by Ezra Firestone as one of his main e-commerce mentors, Drew's forged his path in the early days of ecommerce as something of a turnaround specialist, sent into legacy brands to help them transition into ecommerce, with a special focus on catalog or direct mail marketing. Fast forward to today, where Drew leads PostPilot during the renaissance of physical mail as a strong middle of funnel for DTC brands. You'll hear Drew's top turnaround toolkit, which focuses mainly on profitability over growth, Marginal CaC over CaC, and a trend back toward both physical storefronts as well as physical mail marketing... If you're thinking about dropping a postcard to your customers this summer, don't miss this one... Timestamps: 2:35 The Genesis of PostPilot: Extending Marketing through Direct Mail 6:12 The Effectiveness of Direct Mail for Customer Retention and Acquisition 9:40 The Time Windows and Attribution of Direct Mail Campaigns 17:30 AI in Copywriting and the Unique Value of Human-Crafted Sales Letters 27:40 The Return to Baseline Growth in E-commerce 30:00 The Story of Twitter's Early Days and the Value of Human Connections #directmail #marketingstrategy #ecommerce #customerexperience #AIinmarketing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. It's All Killer No Filler and today we're diving deep on Amazon Ads Budgets. Join Clifford and Rob from the Amazon team as we discuss why: Bids are the actual tool to control your ACOS Moving a bid up or down is the lever to control whom your ads are being shown to - AND which placements they’ll land in! Budgets are just a stop gap for spend - they leave money on the table When campaigns are budget capped, you don’t necessarily stop spending on those keywords By having the correct bid your campaigns can naturally adjust to demand (spending more or less depending on the day) 0:03:00 - Why bids should control Amazon ad spend 0:08:00 - The impact of ads on organic sales 0:14:00 - Managing campaigns through segmentation 0:18:30 - The role of budgets as risk prevention tools 0:21:30 - Strategies for Prime Day and budget allocation #AmazonAdvertising #BudgetsVsBids #PrimeDayStrategies #OrganicSales #CampaignOptimization Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - ⁠https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Welcome to another exciting episode of the DTC Podcast, the go-to place for all things related to direct-to-consumer businesses. In this episode, we're joined by Samantha Kozuch, the founder of Maniscripting, a revolutionary journal company that was birthed during the uncertainty of the COVID-19 pandemic. Samantha takes us through her entrepreneurial journey, starting as a fitness professional and influencer before transitioning into an online business coach. The pivot to creating Maniscripting came from her innate passion for self-expression and a desire to fill a gap in the market she discovered during the pandemic. In our conversation, Samantha opens up about the challenges of maintaining originality in a competitive space, the evolution of her business, and the importance of community-building and influencer marketing in their growth strategy. She gives us a peek into their ambitious plans for 2023, which include potential partnerships and the introduction of new products. Samantha's story is a testament to the power of following one's intuition and the value of learning through online resources. So, whether you're an aspiring entrepreneur or a seasoned business owner looking for fresh insights, this episode promises to be a treasure trove of practical wisdom. Stay tuned! Timestamps: 02:30 The power of manifestation and creating vision boards 06:10 The suppressed knowledge of our innate abilities 08:45 Building a community around Maniscripting 19:45 Act as if: Becoming the person who attracts success 22:10 Scaling the business and future goals for Maniscripting 27:50 Manifesting personal and business growth #Manifestation #LawOfAttraction #ManifestYourDreams #SuccessMindset #GoalSetting #Entrepreneurship #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Join Avery and Cam for a discussion of the 5 critical Attention Triggers you need to build into your creative to make sure it grabs and keeps your customers' attention in their first three seconds of an ad. 1. Music:  Trending music v. corporate music  Sped up music  We only have a limited amount of attention to work with on TT so want to show off and highlight the best parts of the song  Remixes  Have a product that looks great in use? Slap a sped up night version of a 2000s hit on there. This is a great low lift iteration opportunity as well. Take your winner and try some fresh tunes with it.  2. Transitions: This type of content is riiiiipe for before/afters (which Tiktok is a lot friendlier to than Meta).  A lot of transition trends start off as thirst traps which provides a very silly opportunity for brands.  3. Movement: Get animated right from the jump, eliminate the millennial pause.  People see so many talking head videos on platform. Get up, move around, and feature an activity. Take your top talking head review and instead have someone using the product and speaking to it (think GRWM videos, those girlies are always moving, always doing something)  If I’m selling something like a travel mug the juice of the product/video isn’t going to be talking about that mug sitting at home. It’s gonna be showing that mug going everywhere with you for the day.  Founders story videos are a great place to insert some movement in an otherwise stale concept. Don’t just sit in front of the camera and talk about your product get up, show us how it works, show us the warehouse, office etc.  4. Text:  Simple and a top performer.  One of the easiest iterations as well.  Think specifically about what text is on the screen within the first 3 seconds of the ad.  Is it encouraging someone to view more Is it funny?  Does it peak curiosity?  Make sure your font is right for Tiktok.  5. Emojis:  SO fun. Modern day hieroglyphics.   Can use these similarly to how we use text to encourage someone to:  Be funny Encourage longer views Peak curiosity  6. Brands:  I finally got my hands on the (brand) (product).  If possible, also show the logo in the ad. Is it on the box? On the product? Can help especially TOF to start building some familiarity with the brand. #TikTokAds #AttentionTriggers #BoostEngagement #BeforeAndAfter #CreativeAdvertising #EngagingAds #AttentionTriggers #BoostConversions #ReelsAds Timestamps: 00:03:30 - Auditory Triggers: How to leverage music to grab attention 00:10:50 - Before and After: Unlocking the power of transformation in your ads 00:11:30 - Applying thirst trap transitions to various consumer products 00:12:30 - Subverting expectations and delighting viewers with unexpected content 00:14:10 - Experimenting with timing and leaving viewers curious with a strategic ad approach 00:18:50 - Separating audio and visual components to incorporate movement clips for improved performance Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Get ready to dive into the world of personal branding, content creation, and customer experience in this thought-provoking interview, with Eli Weiss, Director of CX for Jones Road Beauty. Discover the cringy allure of following trends, the rise of volume-driven content, and the potential impact of AI. Learn why authentic connections and real value matter more than ever. Join the conversation on balancing efficiency and personalization, the power of human touch in business, and the secrets to creating meaningful customer experiences. Don't miss insights on tools for CX, the art of balancing AOV and LTV, and the role of enlightened hospitality in e-commerce. Tune in for a captivating exploration of personalized experiences, team structures, and the everlasting quest for customer loyalty. It's time to challenge tradition, adopt strategic thinking, and unlock innovative ways to enhance your brand's customer experience journey. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Brett, Innovation Lead at Pilothouse on an in depth exploration of CRO best practices in 2023, Brett's suggestion for a post click tech stack that maximizes flexibility, page speed, and data capture. As always, the complete set of talks is available on our website for only $199 Work with Brett, and Pilothouse ➝https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video Timestamps: 00:02:20 - The core principle of CRO: Delivering what users are looking for 00:05:00 - Advantages of landing pages in optimizing conversions 00:09:30 - Key elements to optimize on landing pages: skimmable content, font weights, and colors 00:17:00 - Displaying social proof through custom widgets, embedded reviews, and GIFs 00:21:40 - The significance of above-the-fold content on PDPs 00:26:30 - Streamlining navigation menus for easy interaction #CROoptimization #LandingPages #DigitalMarketing #UserExperience #ConversionRateOptimization

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC podcast, I'm Eric Dyck. Today's guest is Shira Feuer, the CMO of Trinny London, a fast-growing 8 beauty brand that has revolutionized the makeup industry with its unique organic, founder lead, content-driven approach. https://trinnylondon.co.uk In this episode, Shira shares valuable insights into Trinny London's success, discussing the importance of Trinny Woodall's persona, and ongoing content, meeting customers where they are, and doubling down on what makes your brand unique. She also dives into the challenges and opportunities of scaling a DTC brand internationally, and how Trinny London is navigating the beauty industry's competitive landscape. So, whether you're a skincare or makeup founder, or simply looking to learn from a seasoned CMO executing on hyper growth, it's time to get the skinny on Trinny London, on with the show. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Who are you making Creatives for? Unlocking creativity is about more than just making art - it's about understanding your audience and tailoring your work to their needs. In this video, we delve into the heart of creativity, offering valuable insights and strategies for the Meta platform to help you uncover your target audience and create impactful, meaningful work. We reveal industry secrets and provide an ultimate guide to successful creative strategies. We are joined with Jocelyn, Alex and Cam from Pilothouse's creative team to talk about the problem that can arise between marketing teams and client, or brand teams where communication about high performing creative stops flowing for one reason and another, that causes ad performance to tank. Subscribe for more content and don't forget to hit the bell icon for notifications! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video #CreativesForMeta #CreativityUnleashed #KnowYourAudience #ContentCreationTips #AudienceEngagement #CreativeJourney

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re talking retention and owned distribution with Rohit Modi CEO and founder of Apptile, the platform that allows you to make a mobile app for your brand in seconds: https://apptile.com/dtc 3 brands get a chance to win an upgrade to the Enterprise plan worth USD 20K for free. This podcast dives deep on the importance of retention and owned distribution in 2023 How to turn your app from a stock experience into a deeply engaged channel for ongoing LTV How to make a killer loyalty program and why an app gives you much better results  And exactly how an Apptile App allows you to create dynamic customer experiences in the same way that billion dollar corporations like Uber and Amazon do, and why these elevated experiences are becoming table stakes in DTC… Stick around for the end for Apptile’s very special offer to DTC Listeners, one of the most valuable ones offered to DTC Listeners EVER and if you’ve ever thought of building an app you won’t want to miss it… Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video