DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Rob and Clifford from Pilothouse's Amazon team as we go over the biggest mistakes we see in client Amazon Ad Accounts, as well as the solutions we use to turn flops into opps! Work with Pilothouse➝ https://pilothouse.co Top 5 biggest mistakes we see in Amazon Ad Accounts Not segmenting out branded keywords  Overspending on Broad and Auto campaigns Not running Product Page multipliers on ASIN Targeting campaigns Underutilizing negative keywords  Using budget to control spend rather than bids Bonus: Clifford's take on Amazon's biggest flop! (looking at you Andy Jassy!) Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re talking Linear Commerce and White Wine Spritzes with Ben Soffer, founder, and CEO of Spritz Society and host of the Boy with No Job Podcast, where Ben has amassed an audience of over 6 million. Linear commerce refers to the process of creating your audience and using their profiles and direct feedback to create bespoke products that launch into a warm audience, providing distribution, amplification, and a much higher chance at traction! This was a great chat that covers Ben’s strategies with influencer marketing to launch a retail business How to stand out in a crowded and competitive market, and why wine products are uniquely positioned to be DTC darlings, and why respecting your customers' decisions and opinions is the ultimate key to successful linear commerce… Crack open a Spritz, cos mine are already gone, On with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup It's All Killer No Filler, I'm Eric and today we're diving deep with Pilothouse Google's team on their recent YouTube discoveries around: YouTube's Partner Program: Why you need to be qualified and what it allows you to do Using your best paid ads as organic, publicly posted videos, (and how it drove half a million dollars in free traffic for one client) The Dilution Effect, and why you want to keep your ads focused on unique USPs, rather than covering several in one ad. Work with Pilothouse already! ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re coming at you with a DTC Minis episode with LilyLousAromas’ 9 year old dynamo entrepreneur Lily Harper, and her mom Chloe, as well as the debut of my 9 year old daughter Iris as cohost! https://lilylousaromas.com Lily’s entrepreneurial journey started when she struggled with bullying and traditional learning methods. Her parents turned to homeschooling, with a focus on mental health, and learning by doing. With a bit of her parent’s help, Lily’s love for Candles “without all the nasties” that you find in many other products, has turned into a bustling dtc business, a massive TikTok following and a deep desire to keep growing and learning… This podcast touches on a bunch of areas that we don’t normally get to cover like: How to approach children and technology like TikTok, and the debate between whether shield children from the internet or give them the tools to thrive in the digital reality.  How ADHD can be a super power when it comes to growing a business How AD child’s limitless mind and powerful imagination is a huge benefit in a DTC boardroom Listen to this podcast and let’s see if we can help manifest Lilly’s dreams of a massive warehouse, public speaking gigs, and getting into “holt ren.” Iris loved this one…and it got my wheels turning on some ideas to put her to work! I hope you enjoy the most heartwarming episode about child labor you’ll ever hear… On with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup It's All Killer No Filler, and today we're chatting with Cam and Jacob from Pilothouse's Pilot Program for early-stage brands. Jacob breaks down the key opportunities and oopsies he sees brands take advantage of and make when trying to get traction and scale on Meta Ads, including: -Appearing as a large brand using social proof(Pages, Darkposting, As Seen on features, popups, events, etc) -Running micro engagement campaigns optimizing to build up optics(pushing non-sales focused posts from pages for $5-%10/day to PRS and RTG audiences) -Using FB ads library to see what the “big guys” are and AREN’T doing -Dial in on messaging of NEW vs Existing customers(split out test campaigns and funnels) -Ensuring you have polished studio shots, lifestyle shots, CGC, etc at your disposal(but not going too deep until you see what’s working) MISTAKES -Bad Meta campaign setup(leads to wasted budget) -Cutting tests too early with limited budgets -Not adding in enough contrast to tests(for quicker insights and less wasted budget) -Not using Page Testing tools (ie. Warpdrive and Hotjar)(Needing additional Meta campaigns that spend more wasted budget). -Relying solely on the ads over the product itself(a good product does most of the talking) -Being stuck on set goals while benchmarks are still being set -Paying too much attention to the day-to-day and not the week-to-week, especially important on new and smaller brands. Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup Welcome to DTC Podcast, I’m Eric Dyck. Today we’re Overlanding with camper trailer brand TAXA Outdoors whose Founder and CEO Garrett Finney went from building habitats for NASA to designing TAXA to be rugged and utilitarian like the vast landscapes his habitats on wheels are built to traverse. https://taxaoutdoors.com/ This talk goes into interesting areas we don’t often reach, including the restrictions of the dealership model and how digital alleviates them, Cross product collaborations, festival marketing, and Cross Country rallies with 30 cricket taxa trailers… Sign me up. Let’s get out of home for real…On with the show!  Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup It's All Killer No Filler, and today we're diving into technical SEO and the common issues we see with DTC clients' SEO with Pilothouse's SEO Lead Ismail and Saul, Head of Google... We're talking site architecture, 404-page nightmares, page speed, and canonical tags and how each plays a role in getting your website ready to rank before you even get into your content and link-back strategy... Don't miss this one...get ready to master technical SEO 😀 Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup Welcome to DTC Podcast, I’m Eric Dyck. Today we’re chatting with Jen Hagness, CEO and President of MySimplePetLab, a company pioneering a much more proactive approach to pet health…  https://mysimplepetlab.com Marketers know that pet owners are among the most attractive customer avatars due to their likeness to have disposable income, and their willingness to part with it to keep their animal companions in tip-top shape… This podcast dissects Jen’s complete multi-touchpoint CX strategy that promotes excellent LTV along with pre-emptive pet wellness… I hope you enjoy it, on with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup It's All Killer No Filler the DTC Podcast. Today we're talking with Cam and Taylor, Pilothouse's Socials Technical Director to talk about the Pod tests that his team has been running across multiple accounts. Pod tests are hypotheses that get set up with strict parameters and five figures of ad spend to determine the best ways to lower your CPA. Dark Posting vs. Branded Content checked the box Adding a URL to your ad copy Adjective Spamming in ad copy Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup Welcome to DTC Podcast, today we're doing some deep learning about the future of AI with Josh Wilson, CEO and Co-founder of Particl, the platform that uses AI to help brand owners learn what they don't know about their competitor's top-selling products, pricing strategies and more. If you're launching new products in 2023, this one's a must-listen. You'll learn how Particl uses the world's largest eCommerce database to identify trends across over 500 million products and over 80,000 stores daily. Get in the know -> https://particl.com/dtc We also dive down the rabbit hole about the fast-approaching AI takeover on the operational, strategic side of DTC, and how it will free humanity up to focus on generating game-changing ideas...while AI does ALL the heavy lifting...and way sooner than you think. Get in the know -> https://particl.com/dtc Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video