DTC Podcast
Bonus: What Leading DTC Subscription Brands All Have in Common w/ Anatta + Recharge
Nov 15, 2023
Nirav Sheth, CEO and Founder of Anatta, and Lindy Crea, VP of Strategic Alliances at Recharge, discuss the secrets of successful subscription programs, the future of subscriptions in 2024, and how to maximize subscription revenue. They highlight the importance of turning subscription programs into membership programs, building personalized relationships with customers, creating rituals to engage customers, tracking key performance indicators, and utilizing benchmark reports in the DTC industry.
28:47
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Quick takeaways
- Transitioning from subscriptions to membership programs is crucial, focusing on making customers feel valued with exclusive benefits like VIP access and personalized recommendations.
- Brands should avoid simply adding a subscribe and save option without additional value, instead creating a membership program tied to loyalty and offering product drops, VIP access, and free shipping to increase long-term subscription retention.
Deep dives
Evolution of Subscriptions to Membership Programs
In this podcast episode, the hosts discuss the transition from subscriptions to membership programs. They emphasize the importance of making customers feel like valued members, offering benefits such as VIP access, product drops, and personalized recommendations. They highlight successful examples like American Express and Sephora, who treat their subscribers uniquely and create a sense of exclusivity. The hosts stress the need for brands to focus on long-term customer loyalty rather than just the transactional aspect of subscriptions.
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