DTC Podcast

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re getting cozy with Davie Fogarty from The Oodie, the wearable blanket brand that reported earnings of over $400 Million dollars earlier this year. https://theoodie.com/ Davie is a born entrepreneur, dedicated to constantly learning and expanding from eCommerce into both SaaS and media. Settle in for deep insights on: ▪️Hiring your own replacement and how a proper merchandising hire helped save Davie over $50 million this year ▪️Why your product and the trend it’s based on matters more than any other part of your business ▪️Davie’s biggest mistake and why catching up on retail could get the oodie closer to a billion in 2023 Get comfy, you’re not going to want to miss this one…on with the show. Timestamps: 00:00 - Introduction to Davie Fogarty and his E-commerce journey 06:20 - Navigating the challenges of scaling E-commerce brands 12:50 - UDI's product differentiation strategy and leveraging unique designs 19:15 - The power of community engagement and social media marketing 27:40 - Unlocking growth opportunities with real-time trend analysis Hashtags: #EcommerceSuccess #BusinessScaling #ProductDifferentiation #CommunityEngagement #TrendAnalysis Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're completing part Two of Jordan Gordon, Retention Director at Pilothouse's three part series. Part one a few weeks back set the stage for how you're going to measure the optimizations you make using Jordan's Pristine Data Framework for finding true measures of Time to Conversion and 30 Day LTV. Our offer still stands: Book an audit at Pilothouse.co and Jordan will set up this framework for you regardless if you decide to work with us! Today we dive deep on the Welcome Sequence and lay out exactly the types of emails you want to send and at what cadence. Timestamps: 00:00: Introduction to mastering email marketing techniques 02:40: The importance of the welcome series in engaging customers 05:15: Creating a structured welcome series with merchandising and educational emails 10:30: Designing HTML emails for effective merchandising and product marketing 14:50: Crafting educational emails that address pain points and product benefits Hashtags: #EmailMarketing #PurchaseRateOptimization #TimeToBuyStrategy #WelcomeSeries #PostPurchaseSequences Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today I got to chat with Ad Tech OG Ned Samuelson – Managing Director Growth Americas at Criteo the customer acquisition & retention engine that masters the open we. Criteo’s simple yet powerful, automated advertising solution finds the right people on the open internet and social to grow your business. Across the entire customer journey, convert more customers with engaging video or display ads, and accelerate revenue with commerce media. I go way back in ad tech and display advertising, so it was fun to compare notes with Ned who came the podcast with a bunch of concrete things brands can do to improve their Q4 results...along with some very unique personal facts we get into at the end... If you want to grow your biz with Criteo, make sure you go to https://www2.criteo.com/commerce-growth Timestamps: 00:00 Introduction 02:10 Evolution of customer journeys and brand engagement 06:25 Importance of performance outcomes in marketing 10:50 Strategies for a successful Q4 and holiday season 15:30 Understanding attribution and tracking technology Hashtags: #PerformanceMarketing #MarketingStrategies #Q4Planning #CustomerJourney #AttributionModel #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're spilling the beans with Jordan Karcher, CEO and founder of Grounds and Hounds Coffee, the 8 figure bean brand, that donates 20% of all profit to local charities that meaningfully improve the lives of sheltered dogs. This podcast is a masterclass on stand out product branding, that creates instant affinity with their target audience. The venn diagram between dog owners, coffee drinkers has a big dollar sign in the middle of it, and that's where Grounds and Hounds lives We talk about how Jordan's used Meta ads to shift his brand's top of funnel focus from getting users to the site to explore, to getting them to make a purchase on their first visit... As well as how Grounds and Hounds uses perfectly strategized products including to grow horizontally.. Pour yourself a coffee, take a biiiig stretch, and on with the show! Timestamps: 00:00 - Introduction to Grounds & Hounds Coffee 07:45 - Building a Socially Conscious Business Model 15:50 - The Art of Brand Storytelling 31:20 - Personalization & Segmentation in Email Marketing 43:10 - The Role of Earned Media & Storytelling Hashtags: #GroundsAndHounds #EcommerceSuccess #SocialImpact #BrandStorytelling #EmailMarketing #DTCInsights Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Join Chris and Eric with special guest and rogue ex-Googler, Ben Kruger as we discuss the Google's innovators dilemma and opportunity as it relates to the roll out of AI! * The Big Catch-22- Google can't ignore the inevitable path to generative results- But how can it do this without sacrificing the publisher & advertiser ecosystem?- Odds are they'll probably attempt some kind of fence-straddling compromise. It's unclear if this is tenable. * Fresh-Squeezed Organic- No matter how it's spun, SGE is basically all bad news for web publishers- There will be less "listings" in generative answers, and less incentive for users to click through- How will publishers adapt to a world where Search becomes a less accessible channel? * Just Not Clicking- Similarly to publishers, advertisers will likely find clicks a lot harder to come by- eCPCs are almost certain to explode higher as the current demand levels chase far less inventory- How will advertisers adapt to an increasingly winner-take-all ecosystem? * Conclusion- Does The Search Box go the way of the DVD (dead), or Cable TV (diminished, but still here & part of a larger platform)?AI-Enabled Cognitive Search: Google has introduced a real-time cognitive search that combines Bard AI-synthesized content with regular Google search results. When combined with Google Shop, this feature could prove beneficial for websites and e-commerce enterprises, providing a unique selling point for Google.

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* Today's episode is the first of a three part series with Jordan Gordon who leads Retention at Pilothouse. In part one you'll learn why out of the box retention statistics can obfuscate key trends in your business as well as exactly how to set up your statistics so you can get a clear read on how your pre and post email flows are actually performing (and act accordingly) Parts 2 and 3 are about the actual strategies and tactics we employ for best results on your welcome and post purchase flows, so don't miss those. Follow along, and set up your stats this way, or book a meeting with Pilothouse, and we'll set it up for you on the call :D. ➝ https://pilothouse.co Timestamps: 00:00 Introduction to mastering email marketing analytics 07:00 Unveiling the limitations of native measurement systems 12:00 Crafting precise metrics for insightful analysis 18:00 Implementing email flows without sending any emails 22:00 Analyzing segments for subscriber behavior insights Hashtags: #EmailMarketing #EcommerceSuccess #AnalyticsStrategy #MarketingInsights #DataAnalysis Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Join us in this insightful episode as we sit down with Shauli Mizrahi, the co-founder of an innovative AI-powered concierge for e-commerce businesses. Shauli shares the fascinating journey of developing a cutting-edge system that combines AI language models with behavioral analytics to revolutionize customer interactions in the e-commerce landscape. Get 20% off from REP AI for 6 months! Code: DTC20 Discover how their AI concierge enhances customer support, drives conversions, and personalizes the shopping experience. Shauli dives into real-world success stories and explains how the integration of AI technology is reshaping the way brands engage with customers online. We explore the challenges of developing AI systems that understand customer intent and tailor responses accordingly. Shauli also envisions the future of AI concierges and their potential impact on various industries beyond e-commerce. Tune in to explore the boundless possibilities of AI in revolutionizing customer engagement and learn how AI-powered concierges are shaping the future of online retail. Get 20% off from REP AI for 6 months! Code: DTC20 Timestamps: 00:00 Introduction to podcast and guest, Shauli Rozen. 02:45 Revolutionizing customer engagement with AI. 11:30 Real-time support and enhanced customer satisfaction. 16:10 AI-driven recommendations and increased order values. 24:20 Integrating HelloRep.ai into different strategies. Hashtags: #AI #CustomerEngagement #HelloRep #DTCpodcast #AIRevolution #AverageOrderValue #CustomerSupport #Integration #CompetitiveEdge Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Jessica Donati and Rhaelyn Gillespie, co-founders of Mintier, the oil-based, sugar free breath serum disrupting the oral health space. They discuss their product's origin story, Kickstarter launch strategy, successful ad and email tactics, current Amazon ranking, and plans for a new product. They also talk about leveraging social media, TikTok, and newsletters, as well as admiring other brands in the beauty space.

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* It's All Killer No Filler and today we're doing a Prime Day retrospective filled with 8x revenue results and high 6 figure days for some of our top clients. You'll hear all the gory details that really boil down to being ready with your offers and having your engine fully...primed when it comes to your bids and your budgets. Whatever Clifford and Takai are doing it's certainly working. Timestamps: 00:00:00 - Introduction 00:05:45 - Planning and strategizing for Prime Day deals and discounts 00:11:00 - Leveraging Amazon ads: Budget updates and bid increases 00:15:20 - Expanding audience reach with broader keyword matching 00:19:00 - The importance of sufficient inventory and staying stocked for Prime Day success Hashtags: #AmazonPrimeDay2023 #PrimeDayRecap #DTCPodcast #EcommerceInsights #InventoryManagement Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re going deep on Creator Whitelisting with Ed Staples, director of media for DTC Darling brand The Farmer’s Dog, and Caroline Levere founder and COO of GrapevineAI, which provides high performance whitelisted social campaigns at scale and on demand. Get whitelisting! https://grapevine.ai If you’re looking for incremental scale, from new, unique touchpoints in the social feed, it’s time to consider whitelisting with creators. Anyone who’s done this knows how much work goes into building campaigns this way, which is why Grapevine’s end-to-end service is so attractive to Ed, and the Farmer’s Dog. You’ll hear all about how Ed builds out his creator campaigns on Grapevine The Power of Comparison campaigns from 3rd parties How white listed campaigns produce higher AOV and LTV Why creator content is critical in our “creative as targeting” world And lots more. Caroline Levere is a co-founder and COO of GrapevineAI, where she works with 150+ brands to provide them with third-party voice content to advertise on paid social channels and help drive CPA efficiencies. You can get in touch with Caroline to share your thoughts and continue the conversation - @crlevere on Instagram / hello@grapevine.ai Timestamps: 00:00 - Introduction 01:15 - The power of whitelisting in DTC marketing 08:20 - Leveraging influencer-driven content for success 12:30 - Optimizing creative strategies for different platforms 20:50 - Balancing AI and human-driven advertising approaches Hashtags: #DTCMarketing #Whitelisting #InfluencerMarketing #AIinAdvertising #DirectToConsumer #GrapevineAI #TheFarmersDog #MarketingStrategy #DigitalMarketing #Podcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video