DTC Podcast

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Revive Your Email List with Smart Content Marketing (Not Just Sales Emails) Is your engagement down? Are top end metrics going down? You’re not over messaging, but people just aren’t interested in your emails? We have a solution. in this week's AKNF podcast. How to create the perfect edutainment / entertainment email. How to figure out the right mix of edutainment and merchandise focused emails. Will be discussing how to effectively build value in email campaigns to increase site traffic. How do you build an audience of loyal openers and clickers that actually care about reading your emails? The most common mistake people make with email content, is not creating engaging and interesting content that actually builds loyalty in a list. We’re all used to getting cliché “GET X% OFF”, “LOOK AT THIS NEW PRODUCT”, “ARE YOU INTERESTED IN BUYING X” style emails. What actually builds brand loyalty and keeps people opening and clicking is a radically different approach to email content strategy. ACTIONABLE ADVICE: Take a deep look at your audience. You need to understand their pain points and interests. Identify your core buyer, and the interests that go along with their profile. Following that, you need to be aware of the position your brand holds in their eyes. They trust you enough to buy your products or subscribe to your email list, so clearly they regard your expertise in some way. Lean into this, and figure out how you can leverage your expertise. Figure out a unique way that works for your business and audience to create an ongoing series of content-first focused emails. Don’t overthink merchandising and CTA’s, don’t hunt aggressively for the conversion, just provide some genuine value, or entertainment to your audience. To avoid bombing AOV and keep the emails generating money, make sure to sneak in product / service promotions. Shoehorn in your products in a way that's logical and subtle. For example, with a recipe email, you recommend your cookware to make the dish. Now for the real killer part, for each value providing email, create two versions. One version that has all / or the majority of value in the email, and one version that is gate kept behind a CTA. For example, with a recipe, you have the actual ingredients in the email itself in one version, and another version of the email with just a teaser about the recipe, but no actual details of it. CTA linking to site with the actual details. Split test these against each other and see what performs better. Do this a few times, and learn and adjust. Figure out what the exact tipping point is for your audience. How much up-front value do you need to give in your emails to get a click and keep engagement. This gives you two benefits: A more engaged list that sees the value in your emails Provides you a keen understanding of how much value to provide in your pre-click vs. post-click experience. Do this consistently, and keep adapting emails and adjusting the content to hone in on a series of emails that resonates with your audience. Build up the health of your list. Once you have a consistent format, stagger it with your normal merchandise focused emails. If you notice list health is extremely strong, top end metrics are good, run more of the merchandise focused emails. If you notice your list health declining, top end metrics going down, run more of the value focused emails to win back your list. Hashtags: #CustomerRetention #WinBackCampaigns #EmailMarketing #CustomerEngagement #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're compartmentalizing with Caleb Ulffers, founder of Haven Athletic, makers of innovative gym bags, uniquely designed to keep gear organized, accessible and protected, making a haven for your gymgoing habit to free your mind on getting shredded. The podcast covers Caleb's journey making, manufacturing, and marketing this this totally unique product which has become something of a status symbol among the gym-going elite. We go deep on pricing strategy for prestige products like Haven and the power of sales (especially when you rarely do them), we talk UGC, CGC and GNC... This is a fun one, I hope you enjoy. Timestamps: 00:00 - Introduction 05:30 - Importance of customer experience and community building 12:10 - Authenticity and building genuine connections with customers 27:30 - The role of influencers and content creators in marketing 35:20 - Leveraging the power of "building in public" Hashtags: #ecommerce #entrepreneurship #brandbuilding #influencermarketing #transparency Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup The GA4 Apocalypse is here! Join Richard from Pillothouse's Google team as he walks us through the best way to set up Google Analytics 4, along with it's biggest current drawbacks, and potential silver linings going forward. You'll learn about predictive audiences, as well as the custom reports and templates you need to set up to get the best value from this big industry change. Buy a one of a kind Richard original cutting board! https://yyjwoodworks.ca Timestamps: 0:00 - Introduction 6:45 - Enhanced event tracking for comprehensive data analysis 16:10 - AI-powered insights and automated reporting in GA4 25:15 - Tips for optimizing GA4 for e-commerce websites 32:50 - Conclusion and call-to-action Hashtags: #GoogleAnalytics4 #GA4 #DataAnalysis #AIInsights #CrossDeviceTracking Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're doing down the AI rabbit hole with Tresl.co's founder and CEO John Chao. Since ChatGPT came out, he's been hyper focused on integrating NLP functionality into every aspect of his business. He sees AI and ChatGPT specifically as a pivotal turning point in commerce where brands who learn to embrace and maximize it's potential will out evolve those who don't, and he's joining the DTC Podcast to teach us how. Learn the CREATE Framework for elevated prompt engineering! https://www.tresl.co/unlock-ai-dtc-marketing?utm_source=sponsorship&utm_medium=DTC&utm_campaign=ai-guide Listen and you'll learn The CREATE Method for prompt engineering, a six step framework that can help you turn Chat GPT from a novelty, to a contributing member of your team capable of handling mountains of grunt work that you don't have time for. The hidden value of AI hallucinations that bust you out of blind spots How Tresl's newly launched FilterGPT allows you to use natural language to create endlessly complex segments in seconds, as well as John's plans for a fully automated marketing calendar flywheel watched over by a benevolent, ever evolving AI copilot... And of course you know I'm going totalk about AI butlers if given half chance.... The future is bright on with the show! Learn the CREATE Framework for elevated prompt engineering! https://www.tresl.co/unlock-ai-dtc-marketing?utm_source=sponsorship&utm_medium=DTC&utm_campaign=ai-guide Timestamps: 00:00 Introduction 08:30 AI-driven campaign planning and calendar views 14:45 The potential of AI butlers 23:50 The synergy between human creativity and AI 28:15 The future of AI in media companies Hashtags: #AIinMarketing #MarketingOperations #CampaignPlanning #AIButlers #FutureofAI #MediaCompanies #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're spinning up a conversation with Dan Demsky, founder of my personal favorite apparel brand Unbound Merino. https://unboundmerino.com (DTCFAM promo code) I've been a fan of this miraculous material for years, but no brand has nailed comfort, luxury and lifestyle like Unbound has in this market. Today's podcast goes deep on Dan's steady growth journey to 8 figures with improving profitability month over month which Dan credits to Unbound's methodical approach to growth that never sacrifices brand or authenticity even when slugging it out in the trenches of performance marketing You'll hear why Unbound's ruthless focus on travel has been critical for their growth, How ASMR travel videos shot by the founders themselves are the biggest creative needle movers, and why Unbound's sustain able growth focus is a massive benefit to his team, and his lifestyle. Stick around for a promo code offered to DTC listeners, so you can all start living the unbound life, in superfine merino... On with the show! Timestamps: 0:00 - Introduction 6:45 - Incorporating ASMR-inspired travel footage in marketing 22:00 - Embracing a cohesive brand identity 39:15 - Striving for a unique brand experience 52:30 - Dan shares a special promo code for DTC listeners Hashtags: #D2CPodcast #DirectToConsumer #AuthenticBrandBuilding #ASMRInspiredMarketing #CohesiveBranding Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and I'm Eric with Cam and Aves from Pilothouse's content management team. Avery's speaking to us today about the positive campaign effects she's seeing from broadening out the focus of her ads from single hero shot products, to ads that showcase multiple skews in a variety of formats. Then by tailoring the landing page / post click experience to focus in the customer on the brand story, or focused collection page. Aves is a goldmine for great ideas in this one, including using Benefits, not features ( and not your product names ) in the checkout page, why emojis in headlines are a must, and lots more! Timestamps: 00:00:00 Introduction to maximizing ad performance and AI integration 00:05:30 Creating effective landing pages for better conversions 00:10:45 Highlighting pain points to engage customers 00:16:20 The role of AI in copywriting and reducing blank page anxiety 00:21:30 Leveraging AI to enhance creative processes and bridge content gaps Hashtags: #D2CPodcast #AdPerformance #AIIntegration #LandingPages #copywriting Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Welcome to DTC Podcast, I'm Eric Dyck. Today we're returning to a conversation we started last year with Jeremy Kopek, co-founder of Noa Home, and proud furnisher of DTC's Home Studios. https://noahome.com Our last podcast detailed Noa Home's meteoric rise to 8 figures with a lean, mean team. Today's talk focuses on what happens when that kind of track record gets noticed by strategic partners like Basset Furniture, the massive furniture manufacturer/retailer that acquired them late last year. This podcast dives in on the pros and cons of strategic investment partners over VC or institutional investors and some of the green flags to look for during the process. We'll chat about the synergies created when legacy companies roll up innovative startups as well as the challenges of integration. Curl up on your leather couch for this one, cos you know i'll be on mine... On with show! Timestamps: [00:00:00] Introduction [00:02:14] Jeremy introduces himself and his journey with Noa [00:06:21] The challenges and triumphs of navigating Noa through the pandemic [00:10:50] The exciting partnership with Bassett and what it means for Noa's growth [00:16:40] Jeremy's insights into expanding into new product categories and markets [00:32:10] The importance of community and support in the DTC space #D2C #Entrepreneurship #FurnitureBusiness #BusinessGrowth #DigitalMarketing #Ecommerce #NoaHome #bassett Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. It's All Killer No Filler and Today we're checking in with AI maverick Austin from Pilothouse Studios. Austin walks us through his philosophy of using AI as well as his complete process for using ChatGPT, MidJourney and Adobe Image Fill to create mind blowing ads, and even better briefs. We'll learn the biggest do's and do nots when it comes to using AI for ad creative as well! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today I was thrilled to catch up with my old friend Alex Beller, who I met as he was just starting Postscript, a man recognized as a true domain expert in SMS marketing. Alex is on a mission to prove that Brand's SMS revenue can be their number one channel, and in the pod he lays out a road map to get there including best in class, specific examples of how brands are using conversational commerce and real live human intervention in their SMS flows to increase conversion rate and customer LTV, and how 95% of brands are still not using SMS to its full potential. You'll hear how Alex and Postscript are zigging on AI, beefing one twitter, and pricing things transparently.... Check your text messages later, you better listen to this one... Want to get in on the action with a 30-day free trial? Click here! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Hello and welcome to DTC Podcast, I'm Eric Dyck, and today we're joined by Vivian McCormick, Co-Founder of Wilet. We discuss: How to turn an unwelcome rebrand into an opportunity to address a broader audience The Power of Showrooms and Pop up stores to enhance a DTC brand's Customer Journey Amplifying brand messaging through influencers, community engagement, and the power of organic content Don't miss out on this episode filled with tips and inspiration for building a legacy brand that resonates with its audience. Timestamps: 0:00 Introduction 9:15 Introducing the linen-cotton blend and expanding the product range 17:55 Utilizing influencers to amplify brand messaging 22:10 Building a community around the rest-focused brand 26:35 Exploring opportunities for whitelisting influencer posts 30:05 Getting creative with platform utilization for brand growth #RestfulLiving #WiletBrand #RebrandingJourney #PrioritizeRest #LegacyBrand Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video