DTC Podcast Ep 328: Mintier Disrupts the Oral Health Space with Jessica Donati and Rhaelyn Gillespie
Aug 7, 2023
Jessica Donati and Rhaelyn Gillespie, co-founders of Mintier, the oil-based, sugar free breath serum disrupting the oral health space. They discuss their product's origin story, Kickstarter launch strategy, successful ad and email tactics, current Amazon ranking, and plans for a new product. They also talk about leveraging social media, TikTok, and newsletters, as well as admiring other brands in the beauty space.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Launching through Kickstarter
03:11 • 10min
Building a Community and Taking Control of Advertising
13:34 • 9min
Discussion on Advantage Plus and Best Engagement Strategy
22:05 • 2min
Sales and Retail Goals
23:45 • 3min
Admiring Brands and Exploring Mintier's Position in the Beauty Space
27:15 • 3min