DTC Podcast
Ep 328: Mintier Disrupts the Oral Health Space with Jessica Donati and Rhaelyn Gillespie
Aug 7, 2023
Jessica Donati and Rhaelyn Gillespie, co-founders of Mintier, the oil-based, sugar free breath serum disrupting the oral health space. They discuss their product's origin story, Kickstarter launch strategy, successful ad and email tactics, current Amazon ranking, and plans for a new product. They also talk about leveraging social media, TikTok, and newsletters, as well as admiring other brands in the beauty space.
30:32
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Quick takeaways
- Mintier developed the first oil-based breath serum, disrupting the oral health space by providing a sugar-free alternative to traditional mints.
- Mintier's successful Kickstarter campaign and focus on community building through social media and newsletters have contributed to its growth and loyal following.
Deep dives
Mintyr's Unique Origin Story and Disrupting the Oral Health Space
Jessica and Ray, the co-founders of Mintyr, developed the idea for their sugar-free breath serum back in 2019 while working at ClearBank. They noticed that traditional breath mints contained sugar, prompting them to create a sugar-free alternative. However, they soon discovered that sugar-free mints still contained harmful sugar alcohols. After extensive research and experimentation, they successfully developed an oil-based breath serum with six ingredients, including MCT oil and natural flavors. Mintyr became the first and only oil-based breath serum on the market, and its innovative approach has disrupted the oral health space.
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