Jessica Donati and Rhaelyn Gillespie

Jessica Donati and Rhaelyn Gillespie, co-founders of Mintier, the oil-based, sugar free breath serum disrupting the oral health space. They discuss their product's origin story, Kickstarter launch strategy, successful ad and email tactics, current Amazon ranking, and plans for a new product. They also talk about leveraging social media, TikTok, and newsletters, as well as admiring other brands in the beauty space.