DTC Podcast

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* It's All Killer No Filler and today we're doing a Prime Day retrospective filled with 8x revenue results and high 6 figure days for some of our top clients. You'll hear all the gory details that really boil down to being ready with your offers and having your engine fully...primed when it comes to your bids and your budgets. Whatever Clifford and Takai are doing it's certainly working. Timestamps: 00:00:00 - Introduction 00:05:45 - Planning and strategizing for Prime Day deals and discounts 00:11:00 - Leveraging Amazon ads: Budget updates and bid increases 00:15:20 - Expanding audience reach with broader keyword matching 00:19:00 - The importance of sufficient inventory and staying stocked for Prime Day success Hashtags: #AmazonPrimeDay2023 #PrimeDayRecap #DTCPodcast #EcommerceInsights #InventoryManagement Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re going deep on Creator Whitelisting with Ed Staples, director of media for DTC Darling brand The Farmer’s Dog, and Caroline Levere founder and COO of GrapevineAI, which provides high performance whitelisted social campaigns at scale and on demand. Get whitelisting! https://grapevine.ai If you’re looking for incremental scale, from new, unique touchpoints in the social feed, it’s time to consider whitelisting with creators. Anyone who’s done this knows how much work goes into building campaigns this way, which is why Grapevine’s end-to-end service is so attractive to Ed, and the Farmer’s Dog. You’ll hear all about how Ed builds out his creator campaigns on Grapevine The Power of Comparison campaigns from 3rd parties How white listed campaigns produce higher AOV and LTV Why creator content is critical in our “creative as targeting” world And lots more. Caroline Levere is a co-founder and COO of GrapevineAI, where she works with 150+ brands to provide them with third-party voice content to advertise on paid social channels and help drive CPA efficiencies. You can get in touch with Caroline to share your thoughts and continue the conversation - @crlevere on Instagram / hello@grapevine.ai Timestamps: 00:00 - Introduction 01:15 - The power of whitelisting in DTC marketing 08:20 - Leveraging influencer-driven content for success 12:30 - Optimizing creative strategies for different platforms 20:50 - Balancing AI and human-driven advertising approaches Hashtags: #DTCMarketing #Whitelisting #InfluencerMarketing #AIinAdvertising #DirectToConsumer #GrapevineAI #TheFarmersDog #MarketingStrategy #DigitalMarketing #Podcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Drew Arciuolo, VP Marketing at VKTRY Gear, discusses how he scaled organic content to 8 million views a day on TikTok, Reels, and Shorts. He shares insights on the power of organic-first marketing, the role of influencers in their strategy, and the effectiveness of Advantage Plus AI tools. They also explore the growing sporting accessory space and challenges of selling on Amazon.

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* In this All Killer No Filler podcast, Will, Pilothouse's Retention Team manager, shares valuable insights on the state of email marketing, and how popular to contrary belief, you can't just hammer your email list with endless offers and promo without seeing diminishing returns on opens, engagement, and sales. Will advises a general content strategy to mix into your email marketing calendar that aims to engage, delight, entertain, and educate. We walk through a few examples of the kinds of content you can make as well as when these emails work best in a customer's lifecycle. Timestamps: 00:00 Introduction 02:35 Understanding your audience and positioning 07:50 Crafting engaging content for conversions 13:50 Utilizing ChatGPT for content automation 19:30 Captivating audiences with actionable tips Hashtags: #EmailMarketing #EngagingContent #ContentAutomation #AudienceConnection #EmailTips Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Today’s podcast guest, VP Product Marketing at Meta, Goksu Nebol Perlman has been on the other side of the equation. Her unique role at Meta has given her end to end, creation to launch control over most of the ad tools and features we’ve all come to love over the years. Today we go deep on Goksu’s crowning acheivement: Advantage+ shopping campaigns, which are Meta’s Generative AI Ad building tools which they rolled out earlier this year to pretty universal acclaim… Listen to this podcast for a clear roadmap of how to fully leverage Meta’s AI in this year’s first EVER AI powered Q4 How Avantage+ shopping campaigns are designed to help you uncover blind spots in both your audience and your creative We’ve been saying it for years, and Meta Agrees that Creative is the New Targeting… So we’ll uncover the best ways to increase your creative velocity with AI and ASC. Timestamps: 0:00 Introduction 3:45 Advantage Shopping Campaigns (ASC) Explained 14:55 AI's Role in Uncovering Blind Spots and New Opportunities 22:15 How ASC Handles Timely Messaging and Campaigns 29:30 Final Tips for Marketers Embracing AI Hashtags: #AIinMarketing #AdvantageShoppingCampaigns #DigitalMarketing #PerformanceFive #HolidaySeason #MarketingStrategies #AIpoweredTools #CreativityInMarketing #DigitalAdvertising #Meta #DTCpodcast#aiinmarketing #AdvantageShoppingCampaigns #DigitalMarketing #PerformanceFive #HolidaySeason #MarketingStrategies #AIpoweredTools #CreativityInMarketing #DigitalAdvertising #Meta #DTCpodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re touring the Chocolate Factory with Joseph Siegel, Director Retention at Mr. Beast’s confectionary company Feastables. This podcast is a smorgasbord of outside the box ideas for engaging your audience in delightful and innovative ways. We chat through Joseph’s most successful and most stressful campaign executions, from an interactive briefcase email, to a repeat clicker request that netted over 2 million clicks in a single campaign. When you’re Mr. Beast’s email guy the pressure to delight is real, but Joseph’s up for the task… On with the show! Timestamps: 00:00 Introduction to Feastables' Email Marketing Innovations 04:30 The Power of Interactive Emails and Gamification 09:00 Building a Community-Driven Brand 13:00 Crafting High-End Video Content for Maximum Engagement 18:00 Future Plans: Omni-Channel Expansion and New Promotions Hashtags: #EmailMarketing #InteractiveCampaigns #Gamification #CommunityBuilding #OmniChannelMarketing #DTCpodcast #Feastables #digitalmarketing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* It's All Killer No Filler and today we're going deep on Meta Ads testing with Taylor from Pilothouse. Taylor's unique position of Socials Technical Director allows him to conduct high volume, statistically significant hold out tests that seek to build on our book of best practices for scaling Meta Ads. On today's testing list: Cost Cap vs. Bid Cap (Bid Cap edges out Cost Cap) Highest Volume vs Cost Cap (Toss up, but better volume with HV, and better efficiency with CC) Catalog Ads with Custom Frames (Custom Frames raised ROAS 20%+) Get after it with this knowledge in hand! Timestamps: 00:00 - Introduction 04:30 - Bid Cap vs. Cost Cap: Performance Analysis 13:20 - Custom Frames for Catalog Ads: Impact and Results 19:30 - Testing Callouts in Custom Frames for DPA Campaigns 22:10 - Results of Custom Frame DPA Campaigns: ROAS and CTR Gains Hashtags: #FacebookAds #FacebookMarketing #FacebookAdvertising #ROAS #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit www.criteo.com/dtc to get started.* Hello, and welcome to the DTC podcast. Today we're having a coffee with Liz Ahern, CMO at Chamberlain Coffee, about her journey from 7 years at Redbull to leading growth at Emma Chamberlain's Coffee company as they move aggressively into the canned coffee market, a $15B global market with growth estimates of $20B by 2029. Listen in and learn about Chamberlain's aggressive moves in retail, the best ways to leverage a celebrity founder and the static ads that consistently win out for Liz and Pilothouse. We cover Liz's Out Of Home activations and their impact on retail....not to mention the best lessons Liz learned at the best-in-beverage brand Redbull, as well as at Harvard...(and mine at the Harvard of the North)... I have a new tool that uses AI to adjust my eyes so it looks like I'm looking at the Camera, called Veed. I'll send you the logins and maybe you can run all these intros through it to help make them more authentic on YouTube. Timestamps: 00:00 Introduction to Chamberlain Coffee and Liz's background 07:30 Leveraging market-level sales data for insights 13:00 Testing creative styles: Static images vs. UGC and highly produced videos 18:40 Embracing experiential marketing and driving trial 25:30 The majority of customers coming through Emma Chamberlain's influence Hashtags: #ChamberlainCoffee #RetailStrategy #D2CPodcast #CreativeContent #emotionalconnections Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Eric Dyck, host of the DCT Podcast, in an insightful conversation with Avery and Spencer from Pilothouse as they delve into the fascinating world of TikTok. In this episode, they explore the key aspects of TikTok's user psychology and how it impacts advertising strategies on the platform. They discuss the unique behaviors of TikTok users, the platform's user interface, and the effective use of sound, carousels, duets, and replies in TikTok ads. The conversation begins by highlighting the distinct nature of TikTok as an entertainment app and the importance of understanding the platform's culture. Avery emphasizes the need for authenticity and entertainment value in TikTok content, stressing that users are looking for a good time and genuine engagement. Spencer introduces the concept of "sound always on" and its significance in TikTok advertising. He explains how advertisers can leverage this feature to capture users' attention and convey their message effectively. They discuss the power of the first few seconds in a TikTok ad and the importance of creating engaging hooks that spark curiosity. The podcast then explores the rising popularity of carousels on TikTok. Spencer explains how carousels provide a new and exciting way to present content and engage viewers. They discuss various creative ideas for using carousels, such as showcasing customer reviews, behind-the-scenes footage, and interactive elements that lead to surprises or rewards. The conversation moves on to the effectiveness of duets and replies in TikTok advertising. Avery and Spencer highlight the social proof aspect of duets and how they can enhance the perceived value of an ad. They share examples of successful campaigns that utilized duets and stitches to amplify engagement and drive results. Finally, the podcast concludes with a discussion on the current state of TikTok as an advertising platform. Spencer notes that while costs may vary for different advertisers, TikTok has become more stable and consistent over time. They express excitement for the upcoming Q4 and the opportunities it brings for advertisers on TikTok. Join Eric, Avery, and Spencer in this captivating episode as they uncover the psychology, engagement strategies, and advertising potential of TikTok, providing valuable insights for marketers seeking to make an impact on the platform. Timestamps: 00:00:00 - Introduction 00:06:40 - Leveraging the capsule wardrobe trend for successful jewelry ads 00:13:00 - Utilizing sound always on for engaging TikTok ads 00:16:00 - Captivating audiences with the power of carousels 00:20:40 - Harnessing the value of duets and replies for effective TikTok advertising Hashtags: #TikTokAdvertising #DigitalMarketing #SocialMediaAdvertising #TikTokTips #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello, and welcome to DTC Podcast. Today we're catching up with DTC C-Suite Mastermind Alum, and now former CMO of Greater than Bryan Alston, who helped scale Greater Than from a relatively unknown electrolyte beverage to an 8-figure success and staple of the new mother community...All of this with packaging that until now had been geared toward athletes... This podcast catches us up on Bryan's journey, including his move to become a CEO at a new stealth startup...You'll hear... All about the rebrand, including some screen shares of the change (see YouTube) How Bryan used AI to lower creative costs by about 40% How to use Data Analysis to uncover game-changing patterns that might not look like they make any sense at all.. and whether or not he still thinks that iOS 14.5 was a good thing. On with the show! Timestamps: 00:00:00 Introduction 00:07:00 Communicating long-term value beyond short-term benefits 00:13:50 Leveraging user-generated content (UGC) for credibility and customer trust 00:21:00 The role of AI in marketing and its limitations 00:27:50 Future plans for Greater Than and Bryan's next endeavors Hashtags: #ecommerce #marketing #branding #rebranding #customerretention #usergeneratedcontent #AIinmarketing #futureofmarketing #entrepreneurship Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video