DTC Podcast Ep 333: Three Years to 8 Figures with Brandon Horoho - Montana Knife Company
Aug 28, 2023
Brandon Horoho, CMO and Co-founder of Montana Knife Company, shares the secrets behind their 1600% growth and their 8 figure product drop model. Learn about the challenges of selling to hunters and how they strategically plan out every week over a year in advance. Discover what it takes to become a bladesmith and why the average MKC customer has 2.5 knives. They also discuss their expansion into the culinary industry and their future growth plans on Amazon.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
The Journey to Becoming a Master Bladesmith and the Birth of MKC
03:08 • 2min
The Growth Journey and Credibility of Montana Knife Company
05:25 • 16min
Building a Business in Montana
21:06 • 6min
Entering the Kitchen Market
26:56 • 5min
Custom Knives and Fundraisers
31:48 • 17min
Favorite Hunting Experiences and Importance of People
48:21 • 3min