DTC Podcast
Ep 333: Three Years to 8 Figures with Brandon Horoho - Montana Knife Company
Aug 28, 2023
Brandon Horoho, CMO and Co-founder of Montana Knife Company, shares the secrets behind their 1600% growth and their 8 figure product drop model. Learn about the challenges of selling to hunters and how they strategically plan out every week over a year in advance. Discover what it takes to become a bladesmith and why the average MKC customer has 2.5 knives. They also discuss their expansion into the culinary industry and their future growth plans on Amazon.
50:54
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Quick takeaways
- Montana Knife Company implements a meticulously planned product-focused drop strategy, releasing a new knife model every week and focusing on that model for the entire week, resulting in 1600% growth.
- Master Bladesmith Josh Smith achieved the level of master bladesmith at the age of 19, highlighting the intense and rigorous journey to become a master bladesmith and the pride Montana Knife Company has in being owned by Josh Smith.
Deep dives
Product-focused drop strategy drives growth
The podcast episode discusses the strategy implemented by Brandon Haroho, CMO and co-founder of Montana Knife Company, to drive 1600% growth since starting the business with master blade Smith, Josh Smith, in 2020. They follow a meticulously planned product-focused drop strategy, with each week planned over a year in advance. The strategy involves releasing a new knife model every Thursday and focusing on that specific model for the entire week. This creates excitement and allows them to be overly enthusiastic about the product. The strategy has proven successful, with knives selling out within minutes.
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