Brandon Horoho

Brandon Horoho, co-founder and CMO of Montana Knife Company, shares insights on transforming a side hustle into an 8-figure knife brand. He discusses the importance of American manufacturing and community engagement. Learn how their weekly product drops sell out consistently due to innovative marketing and customer relationship strategies. Brandon highlights the challenges of local production and the benefits of owning your audience through email lists. Plus, hear about exciting future plans, including the launch of new pocket knives!

Brandon Horoho, an entrepreneur from Montana Knife Company, shares his impressive journey of scaling his brand to eight figures in just three years. He reveals the power of their drop model, which drives excitement and sales. The podcast explores a unique VIP program that boosts customer loyalty with surprise rewards, and the company’s successful expansion into the culinary market. Brandon discusses overcoming advertising challenges and the importance of community engagement in their marketing strategies, ensuring quality remains a priority.

Brandon Horoho, CMO and Co-founder of Montana Knife Company, shares the secrets behind their 1600% growth and their 8 figure product drop model. Learn about the challenges of selling to hunters and how they strategically plan out every week over a year in advance. Discover what it takes to become a bladesmith and why the average MKC customer has 2.5 knives. They also discuss their expansion into the culinary industry and their future growth plans on Amazon.