DTC Podcast
Ep 428: Brandon Horoho from Montana Knife Company: Chronicles of the Drop Model at 8 Figure Scale + Secret VIPS
Aug 5, 2024
Brandon Horoho, an entrepreneur from Montana Knife Company, shares his impressive journey of scaling his brand to eight figures in just three years. He reveals the power of their drop model, which drives excitement and sales. The podcast explores a unique VIP program that boosts customer loyalty with surprise rewards, and the company’s successful expansion into the culinary market. Brandon discusses overcoming advertising challenges and the importance of community engagement in their marketing strategies, ensuring quality remains a priority.
25:39
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Montana Knife Company has achieved eight-figure growth by leveraging a unique drop model to generate urgency and excitement in sales.
- The company's innovative VIP program enhances customer loyalty through unexpected rewards, significantly boosting repeat purchases and word-of-mouth marketing.
Deep dives
Innovative Marketing Strategy
The marketing philosophy at Montana Knife Company revolves around treating restocks as product relaunches and product launches as brand relaunches. This approach leads to a dynamic marketing calendar filled with scheduled drops throughout the week, including apparel and accessory releases every Tuesday. By creating a sense of urgency and excitement around their offerings, the company moves away from traditional sales tactics and instead focuses on generating energy around their products. For instance, the introduction of surprise drop days amplifies consumer engagement, turning each release into a noteworthy event.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
