The Unofficial Shopify Podcast

Montana Knife Company: American-Made Knife Empire

Jan 21, 2025

Brandon Horoho, co-founder and CMO of Montana Knife Company, shares insights on transforming a side hustle into an 8-figure knife brand. He discusses the importance of American manufacturing and community engagement. Learn how their weekly product drops sell out consistently due to innovative marketing and customer relationship strategies. Brandon highlights the challenges of local production and the benefits of owning your audience through email lists. Plus, hear about exciting future plans, including the launch of new pocket knives!

49:57

Creator website

Episode guests

Brandon Horoho

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Montana Knife Company's rapid growth to an eight-figure brand highlights the power of authenticity and storytelling in building consumer loyalty.

The company's innovative product drop strategy, including pre-marketing efforts, has successfully led to 120 consecutive weekly sellouts.

MKC emphasizes customer engagement through a dedicated community and tiered loyalty programs, fostering a strong connection with their consumer base.

Deep dives

Boosting Conversion with AI Technology

Implementing advanced AI-powered search and filter tools significantly enhances customer experience and boosts conversion rates. By utilizing such technology, businesses can make their search functionalities more intuitive, allowing shoppers to effortlessly find products by various filters like size, price, and color. Additionally, these tools facilitate personalized recommendations, which can effectively increase average cart sizes for customers. Companies can enjoy the advantage of no coding requirements for integration, coupled with a dedicated support team to assist in overcoming any challenges.

Intro

2min

Forging Success: The Montana Knife Company Journey

13min

Navigating Product Launches and Customer Engagement Strategies

5min

Crafting Success Before the Launch

8min

Harnessing Shopify for E-Commerce Success

6min

Crafting Quality: The Knife Market Journey

13min

Empowering American-Made Businesses and Innovative Crowdfunding

3min

What if your side hustle turned into an 8-figure brand selling out every week?

Also on YouTube: https://youtu.be/DxGxZ20rfQI

Montana Knife Company’s Brandon Horoho shares the journey from launching during COVID to building a global brand rooted in American manufacturing. Discover how MKC redefined success with transparency, customer engagement, and relentless marketing.

Episode Highlights:

Why MKC chose Shopify as their platform and how it drives their success.
The secrets behind MKC’s 120+ consecutive weekly product sellouts.
How owning your email list can outshine ad spend.
Building a thriving direct-to-consumer brand in a competitive market.
The challenges and rewards of investing in local manufacturing.
What’s next for MKC: Pocket knives and a 50,000 sq. ft. facility.

About Brandon Horoho:
Brandon Horoho is the co-founder and CMO of Montana Knife Company, an American-made knife brand that has taken the DTC world by storm. With weekly product drops and an obsessive focus on quality, MKC has grown from a garage startup to an 8-figure powerhouse in just four years.

Show Links
Montana Knife Company: https://montanaknifecompany.com
Follow MKC on Instagram: https://www.instagram.com/montanaknifecompany
Work with Kurt: https://ethercycle.com/

Sponsors:
Cleverific: https://cleverific.com/unofficial
Zipify: http://zipify.com/KURT
Address Validator: https://www.addressvalidator.com/

Work with Kurt:
Grow your Shopify store with me: https://ethercycle.com/apply
See our recent client successes: https://ethercycle.com/work