DTC ARCHIVE: True Classic - Zero to 9 Figures in Two Years, Powered by Meta Ads

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Sep 25, 2023

Helen Crossley, Director of Marketing Science at Meta, and Ben Yahalom, President of the fast-growing apparel brand True Classic, share their insights on building a successful brand. They discuss the crucial 'Performance 5' framework every brand should adopt and the game-changing Advantage Plus Shopping Campaigns. The duo emphasizes the importance of selling transformations over mere products and offers creative strategies for brand growth. Additionally, they highlight the balance between digital and traditional media in evolving advertising landscapes.

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Intro

00:00 • 2min

Unlocking Advertising Success: Insights from the Director of Marketing Science

02:02 • 2min

Scaling Success: True Classic's Journey with Meta

04:01 • 12min

Unlocking Creative Marketing Strategies for Optimal Product Fit

15:54 • 6min

Navigating the Digital Advertising Landscape

21:42 • 21min

Omnichannel Strategies in Retail

43:10 • 6min