DTC ARCHIVE: True Classic - Zero to 9 Figures in Two Years, Powered by Meta Ads
DTC Podcast
Scaling Success: True Classic's Journey with Meta
This chapter examines the dynamic performance marketing team at Meta and its role in the growth of True Classic, a men’s apparel brand that reached nine-figure revenue in two years. It highlights the significance of broad targeting, mobile-first content, and the Performance 5 framework in optimizing advertising strategies. Additionally, the discussion covers the impact of evolving digital landscapes, including changes from Apple's IOS 14 updates, on effective targeting and customer engagement.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
