DTC Podcast
Ep 341: WTF is Creative Testing & Tips for Q4 Success | AKNF
Sep 29, 2023
This podcast discusses the art of creative testing, the balance between iterative and contrast testing, the importance of creative testing for Q4 success, testing urgency messaging, simple straightforward messaging, using CGC & UGC for testing, and collections style ads.
38:20
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Quick takeaways
- Creative testing is crucial during the early Q4 period to identify and scale successful ads quickly.
- Incorporating user-generated content tailored to the target audience can elevate ad performance and drive customer engagement.
Deep dives
Creative Testing: Maximizing the 30-Day Period
During the early Q4 period, creative testing becomes crucial in finding winners quickly. This timeframe offers an opportunity to identify and scale successful ads more rapidly compared to other times of the year. By leveraging iterative testing, marketers can fine-tune the details of their ads, including copy, headlines, and visual assets. On the other hand, contrast testing allows for bolder experiments, such as testing new layouts and assets. The key is to focus on maximizing this 30-day period and recognizing the potential to discover new winners.
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