

The GTMnow Podcast
GTMnow
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Episodes
Mentioned books

May 28, 2021 • 4min
Friday Fundamentals 128: Gauri Chawla
Friday Fundamentals 129: Guari ChawlaThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

May 25, 2021 • 33min
162. What It Takes To Run a Global Alliance Network w/ Gauri Chawla
This week on the Sales Hacker podcast, we speak with Gauri Chawla, Vice President of Global Partners and Alliances at inRiver.Prior to joining inRiver, Gauri was the Head of Global Business Development and Alliances for Showpad and she has held positions at Marketo, Oracle, IBM, PricewaterhouseCoopers, and Accenture. In this episode, we learn how her unique, strategic role is helping to drive 40% of inRiver’s revenue.What You’ll Learn Who Gauri Chawla is and what she’s doing at inRiverThe influence a leader in alliances has within an organizationThe importance of partnerships and alliances — particularly as a scale upThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

May 25, 2021 • 4min
Friday Fundamentals 127: Mike Levy
Friday Fundamentals 127: Mike LevyThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

May 18, 2021 • 34min
161. The #1 Thing That Will Make You the Most Productive Person on Your Team w/ Mike Levy
Overview:Today, on the show we've got Mike Levy, who's the co-founder and CEO of TitanHouse, a platform focused on one core market — tech sales. Mike is a career salesperson, turned co-founder and CEO, and he's got a really inspiring story to share with us. We're excited to bring it to you.What You’ll Learn How to move from contributor to leaderWhat drives successVP of sales vs chief revenue officer vs chief executive officerDistinguishing between perseverance and a failed strategyHow to assess both sales leaders and candidatesA tribute to the entrepreneurial spiritShow Agenda and TimestampsHow to move from contributor to leader [6:30]What drives success [11:30]VP of sales vs chief revenue officer vs chief executive officer [17:00]Distinguishing between perseverance and a failed strategy [19:00]How to assess both sales leaders and candidates [22:30]A tribute to the entrepreneurial spirit [27:30]Sam’s Corner [31:00] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

May 14, 2021 • 10min
Friday Fundamentals 126: Joe Venuti
Friday Fundamentals 126: Joe VenutiThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

May 11, 2021 • 32min
160. Why Direct Mail Sells to a Zoom-weary Population w/ Joe Venuti
Overview:Today on the show we've got Joe Venuti, Vice President of Inside Sales for Sendoso. Joe is an incredible sales leader who is also good at building out teams in the Arizona area. Arizona is a hotbed of sales talent now, so many companies like Sendoso have opened great offices there. Joe is also very familiar with leading large organizations and talented sellers.What You’ll Learn Lessons in leadership from life as a card sharkThe unexpected skill you need to develop to be a managerCOVID's impact on building a long-term sales organizationHow to maintain a health culture in a remote environmentThe value of physical artifacts in a digital worldWho sales development should report toShow Agenda and TimestampsLessons in leadership from life as a card shark [6:49]The unexpected skill you need to develop to be a manager [8:05]COVID's impact on building a long-term sales organization [9:56]How to maintain a health culture in a remote environment [14:26]The value of physical artifacts in a digital world [16:27]Who sales development should report to [22:16]Sam’s Corner [29:33] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

May 7, 2021 • 4min
Friday Fundamentals 125: Tiffany Heimpel
Friday Fundamentals 125: Tiffany HeimpelThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

May 4, 2021 • 35min
159. How to Have a Satisfying Career w/ Tiffany Heimpel
Overview:Today on the show we've got Tiffany Heimpel, the head of enterprise for LinkedIn Canada. Tiffany majored in costume design with a minor in World War II history at Indiana University. Now she's a saleswoman, a marketing leader, and an influencer. Tiffany talks about that journey and her perspective on how to lead a satisfying career and life.What You’ll Learn The journey from costume design to salesThe human condition behind marketingFounding a personal finance blogTiffany's perspective on the U.S. marketAdvice for people facing an unclear career pathLeading like a mother at work and a CEO at homeShow Agenda and TimestampsThe journey from costume design to sales [7:28]The human condition behind marketing [11:00]Founding a personal finance blog [14:15]Tiffany's perspective on the U.S. market [16:42]Advice for people facing an unclear career path [17:53]Leading like a mother at work and a CEO at home [22:49]Sam’s Corner [30:26] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Apr 30, 2021 • 4min
Friday Fundamentals 124: Matt Melymuka
Friday Fundamentals 124: Matt MelymukaThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Apr 27, 2021 • 31min
158: Zig Don't Zag: The Power of Focus and Specialization w/ Matt Melymuka
Overview:Today on the show we’ve got Matt Melymuka, Co-founder and Partner at PeakSpan Capital. Matt and I talk about how PeakSpan is zigging when others zag. Specifically, we discuss the perils of raising a ton of money at the highest possible valuation and pouring it into hyper-growth. Maybe that's not the right decision for your company.What You’ll Learn The high price of a growth-at-all-costs mindsetHow misalignment can force you to do what you don't want to doWhat's wrong with over-fueling the machineWhy you should de-risk your concentration of wealthThe supply-demand equation that's shaping sales techAn up-and-coming company you need to know aboutShow Agenda and TimestampsThe high cost of a growth-at-all-costs mindset [7:06]How misalignment can force you to do what you don't want to do [10:00]What's wrong with over fueling the machine [14:16]Why you should de-risk your concentration of wealth [17:04]The supply-demand equation that's shaping sales tech [19:32]An up-and-coming company you need to know about [23:49]Sam’s Corner [27:48] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.


