

The GTMnow Podcast
GTMnow
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Episodes
Mentioned books

Apr 27, 2021 • 31min
158: Zig Don't Zag: The Power of Focus and Specialization w/ Matt Melymuka
Overview:Today on the show we’ve got Matt Melymuka, Co-founder and Partner at PeakSpan Capital. Matt and I talk about how PeakSpan is zigging when others zag. Specifically, we discuss the perils of raising a ton of money at the highest possible valuation and pouring it into hyper-growth. Maybe that's not the right decision for your company.What You’ll Learn The high price of a growth-at-all-costs mindsetHow misalignment can force you to do what you don't want to doWhat's wrong with over-fueling the machineWhy you should de-risk your concentration of wealthThe supply-demand equation that's shaping sales techAn up-and-coming company you need to know aboutShow Agenda and TimestampsThe high cost of a growth-at-all-costs mindset [7:06]How misalignment can force you to do what you don't want to do [10:00]What's wrong with over fueling the machine [14:16]Why you should de-risk your concentration of wealth [17:04]The supply-demand equation that's shaping sales tech [19:32]An up-and-coming company you need to know about [23:49]Sam’s Corner [27:48] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Apr 23, 2021 • 5min
Friday Fundamentals 123: Lloyed Lobo
Friday Fundamentals 123: Lloyed LoboThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Apr 20, 2021 • 32min
157: Bootstrapping, Building & Scaling Startups w/ Lloyed Lobo
Overview:This week on the Sales Hacker podcast, we speak with Lloyed Lobo, Cofounder at Boast.AI.Boast.AI automates access to billions in R&D tax credits and innovation incentives so companies can fuel their growth while preserving equity and avoiding red tape. Lloyed also co-chairs Traction, a community that brings leaders from the fastest growing companies together to share insights into building and scaling startups via weekly webinars, regular meetups, and an annual conference. We hear about Lloyd’s extensive entrepreneurial background and the powerful lessons he has learned along the way.What You’ll Learn How Boast.AI simplifies the R&D tax credits processThe relationship between pioneer mentality and risk toleranceDifferent phases to the evolution of Boast.aiRaising money at the right time for the right reasonsLearning and openness enable growthShow Agenda and TimestampsShow Introduction [00:00]Boast.ai and Lloyed’s entrepreneurial background [2:26]Pioneer mentality and risk tolerance [6:27]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Apr 16, 2021 • 8min
Friday Fundamentals 122: Michael Hanson
Friday Fundamentals 122: Michael HansonThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Apr 13, 2021 • 28min
156: How to Sell Without Ego w/ Michael Hanson
Overview:Today on the show we’ve got Michael Hanson, the founder and CEO of Growth Genie, a company that’s helping salespeople to get more meetings. Michael shares a great framework for how to sell without ego along with outstanding tips and tactics for how to get meetings. One of his most important insights is about how to use video appropriately.What You’ll Learn Key principles to empower SDRs for successTips and tactics for using video in outbound How long should sequences be? How many channels? Should sales development fall under sales or marketing? The sales pro's internal battle to sell without ego How to change your mindset on rejection Show Agenda and TimestampsKey principles to empower SDRs for success [4:55]Tips and tactics for using video in outbound [7:14]How long should sequences be? How many channels? [8:49]Should sales development fall under sales or marketing? [14:25]The sales pro's internal battle to sell without ego [15:24]How to change your mindset on rejection [19:33]Sam’s Corner [25:00] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Apr 9, 2021 • 7min
Friday Fundamentals 121: Pouyan Salehi
Friday Fundamentals 121: Pouyan SalehiThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Apr 6, 2021 • 37min
155. How to Improve Your Sales Process w/ Pouyan Salehi
Overview:This week on the show, we welcomed serial entrepreneur Pouyan Salehi, the co-founder and CEO of Scratchpad, the pioneer of the revenue team workspace. Prior to Scratchpad, Pouyan was the co-founder and CEO of PersistIQ, the complete outbound platform engineered for sales from the ground up. Pouyan also co-founded Lera Labs and has dedicated the last decade to improving the sales process for B2B enterprise sales reps everywhere.What You’ll Learn Lessons learned from owning a Domino's franchiseWhat problem are you solving?When you're not that hotshot kid anymoreWhy go-to-market excellence trumps product excellenceCan you pass the Mom Test?Show Agenda and TimestampsShow Introduction [00:49]Lessons learned from owning a Domino's franchise [6:33]What problem are you solving? [13:57]When you're not that hotshot kid anymore [16:16]Why go-to-market excellence trumps product excellence [24:57]Can you pass the Mom Test? [30:54]Sam’s Corner [32:50] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Apr 2, 2021 • 5min
Friday Fundamentals 121: Neil Ringers
Friday Fundamentals 121: Neil RingersThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Mar 30, 2021 • 34min
154: Guided Selling w/ Neil Ringers
Overview:This week on the Sales Hacker podcast, we speak with Neil Ringers, EVP of Revenue Grid.Neil’s experience includes a long history of sales leadership, primarily in the Salesforce ecosystem, and is now running revenue for Revenue Grid. Revenue Grid is mainly focused on automation and integration, bringing your calendar and email into your CRM. They've built a new process of guided selling, which Neil discusses during the show.What You’ll Learn How Revenue Grid enables smarter sellingGuided selling and engagementScaling sales during the pandemicHow to build a winning sales teamShow Agenda and TimestampsShow Introduction [00:00]About Revenue Grid & Neil’s Journey [06:39]Scaling Up During The Pandemic [11:40]Developing A Winning Sales Team [16:24]The Value Of CRM Integration [22:24]Who Neil Finds Inspiration From [26:44]Sam’s Corner [29:37] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Mar 26, 2021 • 7min
Friday Fundamentals 120: Paul Fifield
Friday Fundamentals 120: Paul FifieldThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.