The GTMnow Podcast

Overview:This week on the show, we welcomed serial entrepreneur Pouyan Salehi, the co-founder and CEO of Scratchpad, the pioneer of the revenue team workspace. Prior to Scratchpad, Pouyan was the co-founder and CEO of PersistIQ, the complete outbound platform engineered for sales from the ground up. Pouyan also co-founded Lera Labs and has dedicated the last decade to improving the sales process for B2B enterprise sales reps everywhere.What You’ll Learn Lessons learned from owning a Domino's franchiseWhat problem are you solving?When you're not that hotshot kid anymoreWhy go-to-market excellence trumps product excellenceCan you pass the Mom Test?Show Agenda and TimestampsShow Introduction [00:49]Lessons learned from owning a Domino's franchise [6:33]What problem are you solving? [13:57]When you're not that hotshot kid anymore [16:16]Why go-to-market excellence trumps product excellence [24:57]Can you pass the Mom Test? [30:54]Sam’s Corner [32:50] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 121: Neil RingersThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Overview:This week on the Sales Hacker podcast, we speak with Neil Ringers, EVP of Revenue Grid.Neil’s experience includes a long history of sales leadership, primarily in the Salesforce ecosystem, and is now running revenue for Revenue Grid. Revenue Grid is mainly focused on automation and integration, bringing your calendar and email into your CRM. They've built a new process of guided selling, which Neil discusses during the show.What You’ll Learn How Revenue Grid enables smarter sellingGuided selling and engagementScaling sales during the pandemicHow to build a winning sales teamShow Agenda and TimestampsShow Introduction [00:00]About Revenue Grid & Neil’s Journey [06:39]Scaling Up During The Pandemic [11:40]Developing A Winning Sales Team [16:24]The Value Of CRM Integration [22:24]Who Neil Finds Inspiration From [26:44]Sam’s Corner [29:37] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 120: Paul FifieldThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This week on the show, we welcomed Paul Fifield, the founder and CEO of Sales Impact Academy. We dive deep into how investing in learning is one of the best ways to drive sales effectiveness, and why learning programs in the profession of sales and marketing,have not existed to date. We also talk about how that's hindered our professional development, particularly because sales is such a tough job.What You’ll Learn Fred's Floors and other startup ideas that didn't make itWhy learning on the job is a horrendous idea (but we do it all the time)How people process informationWhy starting your own business isn't a get-out-jail-free cardPredictable revenueShow Agenda and TimestampsShow Introduction [00:49]Fred's Floors and other startup ideas that didn't make it [7:02]Why learning on the job is a horrendous idea [13:20]How people process information [17:44]Why starting your own business isn't a get-out-jail-free card [24:02]Predictable revenue [26:58]Sam’s Corner [31:26] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 119: Sara ArcherThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Overview:This week on the show, we welcomed Sara Archer,the head of sales and marketing for ChartMogul. This company provides analytics and insights around recurring revenue and subscription businesses. We talk with Sara about the whole framework she created for how to think about ethical sales.What You’ll Learn From neuroscience to revops: How Sara used her brain to start her sales career The difference between success and failureGet out of the dollar bin... or... Why discounts aren't your friendsThe hardest non-technical job in the organization and how to get it How to be ethical and avoid shady deals Show Agenda and TimestampsShow Introduction [00:10]From neuroscience to revops: How Sara used her brain to start her sales career [5:56]The difference between success and failure [10:06]Get out of the dollar bin... or... Why discounts aren't your friends [13:53]The hardest non-technical job in the organization and how to get it [19:49]How to be ethical and avoid shady deals [22:09]Sam’s Corner [26:02] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 118: Stephanie CoxThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Overview:This week on the show, we welcomed Stephanie Cox, VP of sales and marketing at Lumavate. She talks about building a modern sales and marketing organization along with what it's like for marketers to run the sales team and why coming from a marketing background prepares you to lead a sales organization. Stephanie also discusses how to transition from a sales-led organization to product-led growth. Plus, she shares a major strategic decision that her company encountered over the last year and a half.What You’ll Learn The power of a coffee meeting: How Stephanie amped up her careerHow to shift from marketing to sales without losing steamThe great reset: From sales-led to product-growth orientation"Leads don't matter" — Stephanie wades into the controversyFor the love of all things Burger KingShow Agenda and TimestampsShow Introduction [00:10]The power of a coffee meeting: How Stephanie amped up her career [6:33]How to shift from marketing to sales without losing steam [14:11]The great reset: From sales-led to product-growth orientation [19:11]"Leads don't matter" — Stephanie wades into the controversy [24:17]For the love of all things Burger King [30:02]Sam’s Corner [32:56] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 117: Michelle BenferThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.