

The GTMnow Podcast
GTMnow
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Episodes
Mentioned books

Mar 2, 2021 • 36min
150. Driving Sales Home: Tips From an Auto Dealership w/ Michelle Benfer
Overview:This week, we've got Michelle Benfer, VP and head of North American sales for HubSpot. An incredible sales leader, Michelle has risen up the ranks over the last 20 years. She started her sales career at an automotive dealership where she sold PT Cruisers and Jeeps, and then moved on to media sales at places like Vogue before getting into the world of SaaS. Today, Michelle leads a large team at HubSpot, which just came off a strong year, despite — or perhaps because of — the pandemic. What You’ll Learn From hubcaps to Hubspot: Michelle's sales careerWhat has changed in sales leadership since 2005How to establish trust and credibility as a leaderLessons Michelle learned in 2020Michelle's advice for women leadersShow Agenda and TimestampsShow Introduction [00:02]From hubcaps to Hubspot: Michelle's sales career [1:27]What has changed in sales leadership since 2005 [8:43]How to establish trust and credibility as a leader [14:41]Lessons Michelle learned in 2020 [20:37] Michelle's advice for women leaders [25:00]Sam’s Corner [31:24] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Feb 26, 2021 • 7min
Friday Fundamentals 116: Hunter Madeley
Friday Fundamentals 116: Hunter MadeleyThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Feb 23, 2021 • 39min
149. What Makes a Great Sales Leader w/ Hunter Madeley
Overview:This week, we've got a great show for you with Hunter Madeley, the CEO of Vena Solutions. Hunter is a long-time sales executive and sales leader at HubSpot, helping take them from $80 to $600 million. He was at Salesforce when it went from $2 to $4 billion, and he helped grow the Canadian business of ADP from $30 to 300 million. Hunter has had a hand in massive, enterprise-changing growth over the course of his career.What You’ll Learn Hunter's storied career in sales leadershipA good path to the CEO's spotSurprises in the top job Hunter on lessons learned during COVID The keys to successful agile planningShow Agenda and TimestampsShow Introduction [00:09]About Hunter Madeley and Vena Solutions [1:42]A good path to the CEO's spot [9:23]Surprises in the top job [17:32]Hunter on lessons learned during COVID [19:19] The keys to successful agile planning [23:16]Sam’s Corner [34:47]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Feb 19, 2021 • 5min
Friday Fundamentals 115: Kristen Twining
Friday Fundamentals 115: Kristen TwiningThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Feb 16, 2021 • 43min
148. Lessons Field Sales Can Learn From Inside Sales w/ Kristin Twining
Overview:This week, we've got another great episode for you with Kristin Twining, VP of business development and inside sales for FireMon. She spent most of her career at Hewlett Packard Enterprise where she started off as an individual contributor, then moving into leadership, and ultimately running the inside sales organization at FireMon. We talk about lessons field sales can learn from inside sales and about how to manage a career and a family.What You’ll Learn Kristin's remarkable career in salesLessons from inside sales mid-pandemicKristin on the future of salesHow to succeed at home and at work Follow in Kristin's footstepsShow Agenda and TimestampsShow Introduction [00:10]About Kristin Twining and FireMon [2:03]Lessons from inside sales mid-pandemic [18:50]Kristin on the future of sales [23:04]How to succeed both at home and at work [26:32] Follow in Kristin's footsteps [33:36]Sam’s Corner [37:25] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Feb 12, 2021 • 8min
Friday Fundamentals 114: Fred Mather
On this episode of Friday Fundamentals, we talk to Fred Mather The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Feb 9, 2021 • 39min
147. Top Advice for Rising Leaders: Have a Plan w/ Fred Mather
Overview:This week on the show, we are lucky to have Fred Mather, a 35-year veteran of sales and sales management. He's worked across a variety of companies at high growth stages, helping companies grow from zero in revenue to well over $100 million — in both the UK and US. Currently, he is executive vice-chairman of Revenue Collective.What You’ll Learn Fred’s insights on the differences in sales between the UK and USHis career path and the importance of networkingA many-time CRO on what makes a distinguished leaderRising leaders need to have a planA plan doesn’t just mean revenueShow Agenda and TimestampsShow Introduction [00:02]About Fred Mather and Revenue Collective [1:12]Sales in the UK vs. US [9:46]Fred on Leadership [21:08]Advice for rising leaders [27:14] You need a plan [31:02]Sam’s Corner [34:46]Sales Hacker to Complete The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jan 29, 2021 • 32min
146. Why Following Your Passion Is Bad Advice (and what the good advice is) w/ Callie Moriarty
This week on the show, we want to put a spotlight on account executives, people like you that are in the trenches making sales. We're talking with Callie Moriarty, an enterprise account executive at Six River Systems, which is software that manages robotics platforms that help pack e-commerce shipments. We discuss how Callie stumbled into sales and why the popular advice to follow your passion doesn't work. She also talked about knowing where your intellectual interests and curiosity intersect with work so you can line up with your lifestyle and financial goals. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jan 29, 2021 • 6min
Friday Fundamentals 113: Callie Moriarty
On this episode of Friday Fundamentals, we talk with Callie Moriarty. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jan 22, 2021 • 6min
Friday Fundamentals 112: Jacco Van Der Kooij
On this episode of Friday Fundamentals, we chat with Jacco Van Der Kooij.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.