The GTMnow Podcast

Friday Fundamentals 123: Lloyed LoboThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Overview:This week on the Sales Hacker podcast, we speak with Lloyed Lobo, Cofounder at Boast.AI.Boast.AI automates access to billions in R&D tax credits and innovation incentives so companies can fuel their growth while preserving equity and avoiding red tape. Lloyed also co-chairs Traction, a community that brings leaders from the fastest growing companies together to share insights into building and scaling startups via weekly webinars, regular meetups, and an annual conference. We hear about Lloyd’s extensive entrepreneurial background and the powerful lessons he has learned along the way.What You’ll Learn How Boast.AI simplifies the R&D tax credits processThe relationship between pioneer mentality and risk toleranceDifferent phases to the evolution of Boast.aiRaising money at the right time for the right reasonsLearning and openness enable growthShow Agenda and TimestampsShow Introduction [00:00]Boast.ai and Lloyed’s entrepreneurial background [2:26]Pioneer mentality and risk tolerance [6:27]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 122: Michael HansonThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Overview:Today on the show we’ve got Michael Hanson, the founder and CEO of Growth Genie, a company that’s helping salespeople to get more meetings. Michael shares a great framework for how to sell without ego along with outstanding tips and tactics for how to get meetings. One of his most important insights is about how to use video appropriately.What You’ll Learn Key principles to empower SDRs for successTips and tactics for using video in outbound How long should sequences be? How many channels? Should sales development fall under sales or marketing? The sales pro's internal battle to sell without ego How to change your mindset on rejection Show Agenda and TimestampsKey principles to empower SDRs for success [4:55]Tips and tactics for using video in outbound [7:14]How long should sequences be? How many channels? [8:49]Should sales development fall under sales or marketing? [14:25]The sales pro's internal battle to sell without ego [15:24]How to change your mindset on rejection [19:33]Sam’s Corner [25:00] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 121: Pouyan SalehiThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Overview:This week on the show, we welcomed serial entrepreneur Pouyan Salehi, the co-founder and CEO of Scratchpad, the pioneer of the revenue team workspace. Prior to Scratchpad, Pouyan was the co-founder and CEO of PersistIQ, the complete outbound platform engineered for sales from the ground up. Pouyan also co-founded Lera Labs and has dedicated the last decade to improving the sales process for B2B enterprise sales reps everywhere.What You’ll Learn Lessons learned from owning a Domino's franchiseWhat problem are you solving?When you're not that hotshot kid anymoreWhy go-to-market excellence trumps product excellenceCan you pass the Mom Test?Show Agenda and TimestampsShow Introduction [00:49]Lessons learned from owning a Domino's franchise [6:33]What problem are you solving? [13:57]When you're not that hotshot kid anymore [16:16]Why go-to-market excellence trumps product excellence [24:57]Can you pass the Mom Test? [30:54]Sam’s Corner [32:50] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 121: Neil RingersThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Overview:This week on the Sales Hacker podcast, we speak with Neil Ringers, EVP of Revenue Grid.Neil’s experience includes a long history of sales leadership, primarily in the Salesforce ecosystem, and is now running revenue for Revenue Grid. Revenue Grid is mainly focused on automation and integration, bringing your calendar and email into your CRM. They've built a new process of guided selling, which Neil discusses during the show.What You’ll Learn How Revenue Grid enables smarter sellingGuided selling and engagementScaling sales during the pandemicHow to build a winning sales teamShow Agenda and TimestampsShow Introduction [00:00]About Revenue Grid & Neil’s Journey [06:39]Scaling Up During The Pandemic [11:40]Developing A Winning Sales Team [16:24]The Value Of CRM Integration [22:24]Who Neil Finds Inspiration From [26:44]Sam’s Corner [29:37] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 120: Paul FifieldThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This week on the show, we welcomed Paul Fifield, the founder and CEO of Sales Impact Academy. We dive deep into how investing in learning is one of the best ways to drive sales effectiveness, and why learning programs in the profession of sales and marketing,have not existed to date. We also talk about how that's hindered our professional development, particularly because sales is such a tough job.What You’ll Learn Fred's Floors and other startup ideas that didn't make itWhy learning on the job is a horrendous idea (but we do it all the time)How people process informationWhy starting your own business isn't a get-out-jail-free cardPredictable revenueShow Agenda and TimestampsShow Introduction [00:49]Fred's Floors and other startup ideas that didn't make it [7:02]Why learning on the job is a horrendous idea [13:20]How people process information [17:44]Why starting your own business isn't a get-out-jail-free card [24:02]Predictable revenue [26:58]Sam’s Corner [31:26] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.