The GTMnow Podcast
GTMnow
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Episodes
Mentioned books
Jan 19, 2021 • 43min
145. Lessons Learned From Winning by Design w/ Jacco van der Kooij
This week on the show, we've got Jacco van der Kooij, the founder of Winning By Design and a thought leader in the SaaS and startup spaces. He's also a very funny and entertaining person. I think you're really going to like this episode because Jacco acts a little ... ridiculous, but in an endearing way. He's enthusiastic and passionate. When he explains what he's doing at the end, it makes a tremendous amount of sense, and you can see that it's actually strategic. It's a lot of fun, perhaps the most fun I've ever had in an interview ... perhaps. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Jan 15, 2021 • 4min
Friday Fundamentals: 111. Mark Levinson on Framework for Driving Productivity
On this episode of Friday Fundamentals, we chat with Mark Levinson on framework for driving productivity The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Jan 12, 2021 • 35min
144. How to Drive Productivity: The Key Is Operational Excellence w/ Mark Levinson
This week on the show, we had a great conversation with Mark Levinson, the global vice president of revenue operations for Bazaarvoice. He's a thoughtful, intelligent person who's served both as an operator and an analyst. So he's given a lot of thought to operational excellence. We talk about the rise of the CRO role, the integration of revenue operations, and of course, how to drive productivity.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Jan 8, 2021 • 10min
Friday Fundamentals: 110. Kata Nyitrai on The Modern Way to Cold Call
On this episode of Friday Fundamentals, we chat with Kata Nyitrai on The Modern Way to Cold CallThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Jan 5, 2021 • 33min
143. Getting in Touch: How to Talk to People Who Don't Know You w/ Kata Nyitrai
Kata Nyitrai, Head of Global Sales Development at Miro, shares her expertise in multi-channel communication and the art of generating meetings. She delves into the nuances of engaging prospects in Europe while navigating GDPR regulations. Kata discusses Miro's innovative visual content strategies and the importance of local talent in global market expansion. She also highlights the critical role of mentorship, technology, and robust training programs in shaping successful sales careers.
Jan 1, 2021 • 7min
Friday Fundamentals: 109. Mike McNary on the Trick to Driving Employee Happiness
On this episode of Friday Fundamentals, we chat with Mike McNary on the Trick to Driving Employee HappinessThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Dec 29, 2020 • 38min
142. Restructuring CX Through EX w/ Mike McNary
This week on the Sales Hacker podcast, we speak with Mike McNary, VP of Acquisition at Mimeo, a company that helps people print and deliver documents. Mike is a 20-year sales veteran, the last 12 of which have been at a Mimeo, where he oversees all of the new business acquisition or new customer onboarding throughout the company for their B2B segment. Mimeo has been on a journey to reform and restructure their sales team, customer success, and employee experience in order to drive significant growth.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Dec 25, 2020 • 10min
Friday Fundamentals: 108. Mary Grothe on Sales BQ
On this episode of Friday Fundamentals, we chat with Mary Grothe on Sales BQThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Dec 22, 2020 • 46min
141. How to Build an Achievable Revenue Plan w/ Mary Grothe
This week on the Sales Hacker podcast, we speak with Mary Grothe, CEO at House of Revenue.Mary formed House of Revenue, a Denver-based firm of revenue leaders who serve companies nationwide by profitably rebuilding their marketing sales and customer success departments and getting to the root of their revenue problems, rebuilding infrastructure, developing talent, implementing RevOps and holistically scaling their revenue. With 13 people in year 3, they just crossed 2 million in revenue.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Dec 18, 2020 • 4min
Friday Fundamentals: 107. Zak Hemraj on Advice to Improve Winning More RFPs
On this episode of Friday Fundamentals, we chat with Zak Hemraj on advice to improve winning more RFPs The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
