151. Leads Don't Matter: Moving From a Sales-led to a Product-growth Orientation w/ Stephanie Cox

Overview:

This week on the show, we welcomed Stephanie Cox, VP of sales and marketing at Lumavate. She talks about building a modern sales and marketing organization along with what it's like for marketers to run the sales team and why coming from a marketing background prepares you to lead a sales organization. Stephanie also discusses how to transition from a sales-led organization to product-led growth. Plus, she shares a major strategic decision that her company encountered over the last year and a half.

What You’ll Learn

1. The power of a coffee meeting: How Stephanie amped up her career
2. How to shift from marketing to sales without losing steam
3. The great reset: From sales-led to product-growth orientation
4. "Leads don't matter" — Stephanie wades into the controversy
5. For the love of all things Burger King

Show Agenda and Timestamps

1. Show Introduction [00:10]
2. The power of a coffee meeting: How Stephanie amped up her career [6:33]
3. How to shift from marketing to sales without losing steam [14:11]
4. The great reset: From sales-led to product-growth orientation [19:11]
5. "Leads don't matter" — Stephanie wades into the controversy [24:17]
6. For the love of all things Burger King [30:02]
7. Sam’s Corner [32:56]

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

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