The GTMnow Podcast

GTMnow
undefined
May 11, 2021 • 32min

160. Why Direct Mail Sells to a Zoom-weary Population w/ Joe Venuti

Overview:Today on the show we've got Joe Venuti, Vice President of Inside Sales for Sendoso. Joe is an incredible sales leader who is also good at building out teams in the Arizona area. Arizona is a hotbed of sales talent now, so many companies like Sendoso have opened great offices there. Joe is also very familiar with leading large organizations and talented sellers.What You’ll Learn Lessons in leadership from life as a card sharkThe unexpected skill you need to develop to be a managerCOVID's impact on building a long-term sales organizationHow to maintain a health culture in a remote environmentThe value of physical artifacts in a digital worldWho sales development should report toShow Agenda and TimestampsLessons in leadership from life as a card shark [6:49]The unexpected skill you need to develop to be a manager [8:05]COVID's impact on building a long-term sales organization [9:56]How to maintain a health culture in a remote environment [14:26]The value of physical artifacts in a digital world [16:27]Who sales development should report to [22:16]Sam’s Corner [29:33] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
undefined
May 7, 2021 • 4min

Friday Fundamentals 125: Tiffany Heimpel

Friday Fundamentals 125: Tiffany HeimpelThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
undefined
May 4, 2021 • 35min

159. How to Have a Satisfying Career w/ Tiffany Heimpel

Overview:Today on the show we've got Tiffany Heimpel, the head of enterprise for LinkedIn Canada. Tiffany majored in costume design with a minor in World War II history at Indiana University. Now she's a saleswoman, a marketing leader, and an influencer. Tiffany talks about that journey and her perspective on how to lead a satisfying career and life.What You’ll Learn The journey from costume design to salesThe human condition behind marketingFounding a personal finance blogTiffany's perspective on the U.S. marketAdvice for people facing an unclear career pathLeading like a mother at work and a CEO at homeShow Agenda and TimestampsThe journey from costume design to sales [7:28]The human condition behind marketing [11:00]Founding a personal finance blog [14:15]Tiffany's perspective on the U.S. market [16:42]Advice for people facing an unclear career path [17:53]Leading like a mother at work and a CEO at home [22:49]Sam’s Corner [30:26] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
undefined
Apr 30, 2021 • 4min

Friday Fundamentals 124: Matt Melymuka

Friday Fundamentals 124: Matt MelymukaThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
undefined
Apr 27, 2021 • 31min

158: Zig Don't Zag: The Power of Focus and Specialization w/ Matt Melymuka

Overview:Today on the show we’ve got Matt Melymuka, Co-founder and Partner at PeakSpan Capital. Matt and I talk about how PeakSpan is zigging when others zag. Specifically, we discuss the perils of raising a ton of money at the highest possible valuation and pouring it into hyper-growth. Maybe that's not the right decision for your company.What You’ll Learn The high price of a growth-at-all-costs mindsetHow misalignment can force you to do what you don't want to doWhat's wrong with over-fueling the machineWhy you should de-risk your concentration of wealthThe supply-demand equation that's shaping sales techAn up-and-coming company you need to know aboutShow Agenda and TimestampsThe high cost of a growth-at-all-costs mindset [7:06]How misalignment can force you to do what you don't want to do [10:00]What's wrong with over fueling the machine [14:16]Why you should de-risk your concentration of wealth [17:04]The supply-demand equation that's shaping sales tech [19:32]An up-and-coming company you need to know about [23:49]Sam’s Corner [27:48] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
undefined
Apr 23, 2021 • 5min

Friday Fundamentals 123: Lloyed Lobo

Friday Fundamentals 123: Lloyed LoboThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
undefined
Apr 20, 2021 • 32min

157: Bootstrapping, Building & Scaling Startups w/ Lloyed Lobo

Overview:This week on the Sales Hacker podcast, we speak with Lloyed Lobo, Cofounder at Boast.AI.Boast.AI automates access to billions in R&D tax credits and innovation incentives so companies can fuel their growth while preserving equity and avoiding red tape. Lloyed also co-chairs Traction, a community that brings leaders from the fastest growing companies together to share insights into building and scaling startups via weekly webinars, regular meetups, and an annual conference. We hear about Lloyd’s extensive entrepreneurial background and the powerful lessons he has learned along the way.What You’ll Learn How Boast.AI simplifies the R&D tax credits processThe relationship between pioneer mentality and risk toleranceDifferent phases to the evolution of Boast.aiRaising money at the right time for the right reasonsLearning and openness enable growthShow Agenda and TimestampsShow Introduction [00:00]Boast.ai and Lloyed’s entrepreneurial background [2:26]Pioneer mentality and risk tolerance [6:27]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
undefined
Apr 16, 2021 • 8min

Friday Fundamentals 122: Michael Hanson

Friday Fundamentals 122: Michael HansonThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
undefined
Apr 13, 2021 • 28min

156: How to Sell Without Ego w/ Michael Hanson

Overview:Today on the show we’ve got Michael Hanson, the founder and CEO of Growth Genie, a company that’s helping salespeople to get more meetings. Michael shares a great framework for how to sell without ego along with outstanding tips and tactics for how to get meetings. One of his most important insights is about how to use video appropriately.What You’ll Learn Key principles to empower SDRs for successTips and tactics for using video in outbound How long should sequences be? How many channels? Should sales development fall under sales or marketing? The sales pro's internal battle to sell without ego How to change your mindset on rejection Show Agenda and TimestampsKey principles to empower SDRs for success [4:55]Tips and tactics for using video in outbound [7:14]How long should sequences be? How many channels? [8:49]Should sales development fall under sales or marketing? [14:25]The sales pro's internal battle to sell without ego [15:24]How to change your mindset on rejection [19:33]Sam’s Corner [25:00] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
undefined
Apr 9, 2021 • 7min

Friday Fundamentals 121: Pouyan Salehi

Friday Fundamentals 121: Pouyan SalehiThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app