

The GTMnow Podcast
GTMnow
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Episodes
Mentioned books

Jun 1, 2021 • 33min
163. Objections? You've Already Lost the Deal w/ Neal Patel
In this episode of the Sales Hacker podcast, we have Neal Patel, the CRO of Crunchbase, an information resource that we all know and love. We talk about why salespeople need to be businesspeople first and why objection handling means that you’ve already lost.What You’ll Learn How to marry your ambitions to create successLessons in poverty and humilityWays to connect the dots so you kick ass and take namesPrinciples of team leadershipObjecting handling means you've already lostWho motivated and taught Neal along the wayShow Agenda and TimestampsHow to marry your ambitions to create success [7:04]Lessons in poverty and humility [9:12]Ways to connect the dots so you kick ass and take names [11:31]Principles of team leadership [14:58]Objecting handling means you've already lost [20:11]Who motivated and taught Neal along the way [25:24]Sam’s Corner [28:58]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

May 28, 2021 • 4min
Friday Fundamentals 128: Gauri Chawla
Friday Fundamentals 129: Guari ChawlaThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

May 25, 2021 • 33min
162. What It Takes To Run a Global Alliance Network w/ Gauri Chawla
This week on the Sales Hacker podcast, we speak with Gauri Chawla, Vice President of Global Partners and Alliances at inRiver.Prior to joining inRiver, Gauri was the Head of Global Business Development and Alliances for Showpad and she has held positions at Marketo, Oracle, IBM, PricewaterhouseCoopers, and Accenture. In this episode, we learn how her unique, strategic role is helping to drive 40% of inRiver’s revenue.What You’ll Learn Who Gauri Chawla is and what she’s doing at inRiverThe influence a leader in alliances has within an organizationThe importance of partnerships and alliances — particularly as a scale upThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

May 25, 2021 • 4min
Friday Fundamentals 127: Mike Levy
Friday Fundamentals 127: Mike LevyThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

May 18, 2021 • 34min
161. The #1 Thing That Will Make You the Most Productive Person on Your Team w/ Mike Levy
Overview:Today, on the show we've got Mike Levy, who's the co-founder and CEO of TitanHouse, a platform focused on one core market — tech sales. Mike is a career salesperson, turned co-founder and CEO, and he's got a really inspiring story to share with us. We're excited to bring it to you.What You’ll Learn How to move from contributor to leaderWhat drives successVP of sales vs chief revenue officer vs chief executive officerDistinguishing between perseverance and a failed strategyHow to assess both sales leaders and candidatesA tribute to the entrepreneurial spiritShow Agenda and TimestampsHow to move from contributor to leader [6:30]What drives success [11:30]VP of sales vs chief revenue officer vs chief executive officer [17:00]Distinguishing between perseverance and a failed strategy [19:00]How to assess both sales leaders and candidates [22:30]A tribute to the entrepreneurial spirit [27:30]Sam’s Corner [31:00] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

May 14, 2021 • 10min
Friday Fundamentals 126: Joe Venuti
Friday Fundamentals 126: Joe VenutiThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

May 11, 2021 • 32min
160. Why Direct Mail Sells to a Zoom-weary Population w/ Joe Venuti
Overview:Today on the show we've got Joe Venuti, Vice President of Inside Sales for Sendoso. Joe is an incredible sales leader who is also good at building out teams in the Arizona area. Arizona is a hotbed of sales talent now, so many companies like Sendoso have opened great offices there. Joe is also very familiar with leading large organizations and talented sellers.What You’ll Learn Lessons in leadership from life as a card sharkThe unexpected skill you need to develop to be a managerCOVID's impact on building a long-term sales organizationHow to maintain a health culture in a remote environmentThe value of physical artifacts in a digital worldWho sales development should report toShow Agenda and TimestampsLessons in leadership from life as a card shark [6:49]The unexpected skill you need to develop to be a manager [8:05]COVID's impact on building a long-term sales organization [9:56]How to maintain a health culture in a remote environment [14:26]The value of physical artifacts in a digital world [16:27]Who sales development should report to [22:16]Sam’s Corner [29:33] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

May 7, 2021 • 4min
Friday Fundamentals 125: Tiffany Heimpel
Friday Fundamentals 125: Tiffany HeimpelThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

May 4, 2021 • 35min
159. How to Have a Satisfying Career w/ Tiffany Heimpel
Overview:Today on the show we've got Tiffany Heimpel, the head of enterprise for LinkedIn Canada. Tiffany majored in costume design with a minor in World War II history at Indiana University. Now she's a saleswoman, a marketing leader, and an influencer. Tiffany talks about that journey and her perspective on how to lead a satisfying career and life.What You’ll Learn The journey from costume design to salesThe human condition behind marketingFounding a personal finance blogTiffany's perspective on the U.S. marketAdvice for people facing an unclear career pathLeading like a mother at work and a CEO at homeShow Agenda and TimestampsThe journey from costume design to sales [7:28]The human condition behind marketing [11:00]Founding a personal finance blog [14:15]Tiffany's perspective on the U.S. market [16:42]Advice for people facing an unclear career path [17:53]Leading like a mother at work and a CEO at home [22:49]Sam’s Corner [30:26] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Apr 30, 2021 • 4min
Friday Fundamentals 124: Matt Melymuka
Friday Fundamentals 124: Matt MelymukaThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.