

The GTMnow Podcast
GTMnow
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Episodes
Mentioned books

Jul 6, 2021 • 30min
168. How to Take Risks and Fail Fast w/ George Donovan
In this episode, Sam talks with George Donovan, CRO at Allego.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jun 30, 2021 • 56min
167. Announcing: Revenue Innovators Podcast
In this episode, Sam Jacobs talks with Mary Shea and Harish M about the newest podcast by Outreach, Revenue Innovators.You'll also get a first look at one of the first episodes of Revenue Innovators with Scott Sutton.If you leave a 5-star review and rating for Revenue Innovators, please send a screenshot to marketing@saleshacker.com and we’ll send you a $5 Starbucks gift card. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jun 22, 2021 • 46min
166. Announcing Pavilion w/ Sam Jacobs
In this episode of the Sales Hacker podcast, Sam Jacobs is interviewed by Max Altschuler, Founder & CEO at Sales Hacker and VP of Sales Engagement at Outreach, about Revenue Collective becoming Pavilion. Sam shares his vision for the new company and why it’s focused on self-actualization.What You’ll Learn Revenue Collective is Pavilion now!How Revenue Collective first beganElminiating antagonists and protagonists in favor of self-actualizationWhy paid communities are superior to free communitiesThe three codes of conduct for Pavilion membersDos and don’ts for community buildingShow Agenda and TimestampsShow Introduction [00:10]Announcing Pavilion [3:57]The origin story of Revenue Collective [7:00]No antagonists, only self-actualization [16:07]The long-term vision for Pavilion [21:19]Dos and don’ts for community building [37:31]Sam’s Corner [44:30]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jun 18, 2021 • 7min
Friday Fundamentals 131. Lee Berkman
Friday Fundamentals 131. Lee BerkmanThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jun 16, 2021 • 27min
BONUS: Exploring the Role of Revenue Operations within Blueboard w/ Jen Nelson
Revenue Operations is a relatively new but essential role being adopted by many companies to improve systems and processes internally. With the onset of the COVID-19 pandemic, it’s more important than ever to maintain internal systems and to keep culture alive.Jen Nelson, Director of Revenue Operations for Blueboard, joins the show to discuss her experience creating the Revenue Operations role for Blueboard, how it’s benefiting the company, and why other companies should adopt the role.What was talked about:The Response & Successes of the COVID-19 PandemicMonitoring Progress, Driving Alignment, & the Function of Revenue OperationsAdvice for Those Getting Into Revenue OperationsTransition from Nonprofit to For-Profit Check out the resources below for more information:https://www.linkedin.com/in/jmnpmp/jen@blueboard.comhttps://www.manager-tools.com/all-podcastshttps://www.gallup.com/cliftonstrengths/en/252137/home.aspxTo hear more interviews like this one, subscribe to The Sales HackerThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jun 15, 2021 • 35min
165. How to Transition into Tech Sales from a Non-SAAS Background
165. Lee BerkmanThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jun 11, 2021 • 7min
Friday Fundamentals 130: Kyle Racki
Friday Fundamentals 130: Kyle RackiThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jun 8, 2021 • 30min
164. Sales Lessons From a Former Jehovah's Witness w/ Kyle Racki
In this episode of the Sales Hacker podcast, we welcome Kyle Racki, the co-founder and CEO of Proposify. This company gives sales leaders visibility and consistency in their closing. Proposify helps more than 10,000 sales teams around the world eliminate the frustration caused by the proposal process. They also recently sponsored the Sales Hacker Podcast. What You’ll Learn Entrepreneurship isn't in your genesWhy it's hard to push back against your groupThe journey from freelancer to founderHow to create and maintain a competitive advantageSolving the innovator's dilemmaThe framework for leading a startup to successShow Agenda and TimestampsEntrepreneurship isn't in your genes [5:59]Why it's hard to push back against your group [7:15]The journey from freelancer to founder [10:43]How to create and maintain a competitive advantage [15:32]Solving the innovator's dilemma [18:31]The framework for leading a startup to success [20:45]Sam’s Corner [26:56]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jun 4, 2021 • 5min
Friday Fundamentals 129: Neal Patel
Friday Fundamentals 129: Neal PatelThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jun 2, 2021 • 29min
BONUS Episode: Revenue Operations w/ Asia Corbett
This week on the Sales Hacker podcast, we speak with Asia Corbett, Director of Revenue Operations at Postal.io.Postal is an experience marketing platform. Their marketplace of gifts and virtual experiences help you delight your customers. Asia is passionate about revenue operations and her wide range of hobbies neatly aligns with Postal’s experiential focus.What You’ll Learn About Asia’s journey into revenue operations at PostalRevenue operations definitions and misconceptionsThe data side of revenue operationsShow Agenda and TimestampsShow Introduction [00:09]About Asia and Postal.io [3:15]Definitions and misconceptions [11:05]Dashboards and reporting [13:36]Using a single source of truth [17:26]The RevOps reporting line [19:01]Controls and visibility [21:20]Useful sources for knowledge and inspiration [25:20]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.