

The GTMnow Podcast
GTMnow
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Episodes
Mentioned books

Jul 16, 2021 • 6min
Friday Fundamentals 133: George Donovan
Friday Fundamentals: George DonovanThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jul 14, 2021 • 37min
Revenue Innovators: Insight Selling: Help Your Buyers Make the Right Decision
NOTE: This is a special episode from our sister podcast, Revenue Innovators. For more, you can subscribe to the show here or wherever you listen to podcasts.---When everyone talks about customer centricity making it easy to buy, what we've learned over the past year is some of that translates to making it easier to sell.That’s verbatim from Hang Black, VP of Global Revenue Enablement at Juniper Networks. We had the privilege of learning from her about how the intersection between operations and enablement affects both buyers and sellers.In this episode, we also discussed:44% of Millenials don’t want to interact with sellers at allSocial selling and customer-centricityWhy ambiverts make great sales professionalsWhat’s most desirable in automation toolsHow the remote environment promotes diversity and inclusionThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jul 13, 2021 • 31min
169. Becoming a Self Advocate w/ Mike Feldman
This week on the Sales Hacker podcast, we speak with Mike Feldman, President of the Americas Operations and Global Document Services for Xerox Corporation.Effectively communicating your professional successes can feel self-indulgent at times but can help your superiors recognize your personal growth & build standards for the rest of the company. Thinking of helping the collective can stave off the feeling of over-confidence and position yourself for promotion.Subscribe to the Sales Hacker PodcastWe’re on iTunesAnd on StitcherShow Agenda and TimestampsShow Introduction [00:09]Mike’s Baseball Card [4:11]Advice to the Younger Workforce [11:29]How to Advocate for Yourself [17:01]The Importance of Skills, Grit, & Will [20:00]Can you Train the Desire to be Great? [23:23]Mike’s Biggest Influencers [25:06]Sam’s Corner [27:44]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jul 9, 2021 • 6min
Friday Fundamentals 132: Mike Feldman
Friday Fundamentals 132: Mike FeldmanThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jul 6, 2021 • 30min
168. How to Take Risks and Fail Fast w/ George Donovan
In this episode, Sam talks with George Donovan, CRO at Allego.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jun 30, 2021 • 56min
167. Announcing: Revenue Innovators Podcast
In this episode, Sam Jacobs talks with Mary Shea and Harish M about the newest podcast by Outreach, Revenue Innovators.You'll also get a first look at one of the first episodes of Revenue Innovators with Scott Sutton.If you leave a 5-star review and rating for Revenue Innovators, please send a screenshot to marketing@saleshacker.com and we’ll send you a $5 Starbucks gift card. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jun 22, 2021 • 46min
166. Announcing Pavilion w/ Sam Jacobs
In this episode of the Sales Hacker podcast, Sam Jacobs is interviewed by Max Altschuler, Founder & CEO at Sales Hacker and VP of Sales Engagement at Outreach, about Revenue Collective becoming Pavilion. Sam shares his vision for the new company and why it’s focused on self-actualization.What You’ll Learn Revenue Collective is Pavilion now!How Revenue Collective first beganElminiating antagonists and protagonists in favor of self-actualizationWhy paid communities are superior to free communitiesThe three codes of conduct for Pavilion membersDos and don’ts for community buildingShow Agenda and TimestampsShow Introduction [00:10]Announcing Pavilion [3:57]The origin story of Revenue Collective [7:00]No antagonists, only self-actualization [16:07]The long-term vision for Pavilion [21:19]Dos and don’ts for community building [37:31]Sam’s Corner [44:30]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jun 18, 2021 • 7min
Friday Fundamentals 131. Lee Berkman
Friday Fundamentals 131. Lee BerkmanThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jun 16, 2021 • 27min
BONUS: Exploring the Role of Revenue Operations within Blueboard w/ Jen Nelson
Revenue Operations is a relatively new but essential role being adopted by many companies to improve systems and processes internally. With the onset of the COVID-19 pandemic, it’s more important than ever to maintain internal systems and to keep culture alive.Jen Nelson, Director of Revenue Operations for Blueboard, joins the show to discuss her experience creating the Revenue Operations role for Blueboard, how it’s benefiting the company, and why other companies should adopt the role.What was talked about:The Response & Successes of the COVID-19 PandemicMonitoring Progress, Driving Alignment, & the Function of Revenue OperationsAdvice for Those Getting Into Revenue OperationsTransition from Nonprofit to For-Profit Check out the resources below for more information:https://www.linkedin.com/in/jmnpmp/jen@blueboard.comhttps://www.manager-tools.com/all-podcastshttps://www.gallup.com/cliftonstrengths/en/252137/home.aspxTo hear more interviews like this one, subscribe to The Sales HackerThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jun 15, 2021 • 35min
165. How to Transition into Tech Sales from a Non-SAAS Background
165. Lee BerkmanThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.