
The Influential Personal Brand Podcast
Build and monetize your personal brand. This show is full of some of the best marketing tips for (aspiring) influencers, entrepreneurs, speakers, authors, coaches, executives, and anyone who wants to get their message out to more people. You’ll learn the strategies and tactics that any service-minded messenger can use to find their uniqueness and separate from all the noise to create more impact, influence, and income. Each episode is hosted by New York Times bestselling author and Hall of Fame Speaker Rory Vaden, and his wife, business partner and CEO of Brand Builders Group, AJ Vaden. Brand Builders Group is trusted by people like Lewis Howes (School of Greatness Podcast), Julie Solomon (The Influencer Podcast), and Chalene Johnson (Build Your Tribe Podcast) to provide personal branding expertise for themselves and/or their audiences.
Latest episodes

Dec 17, 2024 • 50min
The Power of Setting Big Goals with Caroline Miller
As the year ends, it's time to reflect on ambitious goals for 2025. Caroline Miller dives into the science behind big goals, highlighting how they differ from conventional ones and foster personal growth. She discusses how societal pressure to avoid stress has stunted ambition, while emphasizing resilience and accountability from supportive relationships. The conversation unveils the importance of happiness in pursuing goals and critiques outdated goal-setting methods. Ultimately, setting bold objectives can lead to transformation and satisfaction.

9 snips
Dec 13, 2024 • 9min
What Most People Get Wrong About Personal Branding
Uncover the irony that personal branding isn't about self-promotion—it's about serving others. Discover how focusing on service can transform your brand and build trust with your audience. Learn what might be blocking your success and understand the crucial difference between selling and serving. This insightful discussion sheds light on the true essence of personal branding.

Dec 10, 2024 • 32min
Secrets of Securing Brand Deals with Jamie Hess
Want to know how you can secure brand deals, bring in extra income, and even increase your followers? You’re in luck! Today, we’re joined by the incredible brand deal coach, Jamie Hess, who shares her secrets to securing brand deals! Tuning in, you’ll hear all about our guest’s career, her brave shift to entrepreneurship, how brand deals became part of her work, and what led her to coach. She delves into the financial aspects of brand deals before sharing ways to find brands to partner with, how to approach them, and more! It takes a lot of courage to approach big brands, especially smaller influencers, and in this episode, Jamie also shares her tips for gaining confidence in yourself and tells us how she helps her clients shift their mindsets about brand deals. Thanks for listening in and remember not to underestimate the power you have as an influencer!

Dec 6, 2024 • 15min
When is Enough, Enough? | Budget Besties Episode Recap
Ask yourself: What do you truly want to accomplish with the money you make? And how do you know when the number in your bank is truly enough? We’re back with a recap of our conversation with Vanessa and Shana from Budget Besties, where AJ talks about recognizing when enough is enough. Making more money isn’t a bad thing; it’s good and sometimes necessary. But ultimately, it’s what we do with that money and how much control we let it have over our hearts that makes the difference. Join AJ as she shares her thoughts on the topic, breaks down the natural lifestyle acclimation of earning more, shares her belief in “dying with zero,” and much more. Thanks for tuning in!

Dec 3, 2024 • 45min
Keeping More of the Money You Make with the Budget Besties
If you’re wondering if this episode is for you, ask yourself: Do you want to have more money? Would you like to keep more of what you make? Have less debt and more spending power? More financial peace and less stress? If you answered yes to any of these, then this episode is for you! AJ welcomes Vanessa Porten and Shana Roberson from Budget Besties to the Influential Personal Brand podcast for a deep dive into budgeting and financial health. Join the conversation to hear more about how they wound up founding Budget Besties, what causes people to make good money but have nothing to show for it, and the biggest mistakes people make when managing their money and how to avoid them. We also talk about some tactical approaches to managing your money and separate accounts, the 90-day audit, why you should look at your finances often, navigating and overcoming your money baggage, and much more! Don’t miss out on another great episode, start listening now!

7 snips
Nov 29, 2024 • 14min
How To Find Where Your Ideal Clients Are Gathering
Discover how to effectively locate your ideal clients by tapping into familiar places and communities. Learn the importance of asking the right questions and leveraging insights from industry leaders. Stay ahead with tools like Google Alerts to track client movements and explore SparkToro for audience insights. Engage actively in your niche to enhance personal branding and connect authentically with your target audience.

Nov 26, 2024 • 46min
How to Build a 9-figure Personal Brand with Michael Mogill
Michael Mogill, Founder and CEO of Crisp and author of "The Game Changing Attorney," shares his journey of building a thriving business by focusing exclusively on law firms. He discusses the critical importance of niche positioning and the power of word-of-mouth marketing. Michael emphasizes the real challenges of entrepreneurship, contrasting it with glamorous portrayals. His innovative strategies, like community-centric giveaways, transformed branding, and he highlights the goals of the Crisp Game Changers Summit in fostering industry growth.

Nov 22, 2024 • 11min
Self-Doubt vs. Self-Belief | Marshawn Evans Daniels Recap
Have you ever wondered how you can turn self-doubt into self-belief? What if all of the experiences that have made you doubt yourself can actually help someone else in their own struggles? Today on the Influential Personal Brand Podcast, AJ is sharing her definitions of self-doubt and self-belief and the differences between them. Tune in to hear all about how to turn self-doubt into self-belief, learn how to let the experiences that make you doubt yourself help others, and be reminded that failure is what people need to hear about the most. To hear all this and be encouraged to lean into the things that make you doubt yourself, tune in now!

Nov 19, 2024 • 47min
Believing Bigger with Marshawn Evans Daniels
You cannot find your true destiny if you do not experience disruption in your life first! Today on the Influential Personal Brand Podcast, we are joined by the illustrious author, coach, TV personality, and mother, Marshawn Evans Daniels to discuss the concept of believing bigger. Tuning in, you’ll hear all about Marshawn’s upbringing as well as how that shaped who she is and what she does, the inspiration behind her books, how she began to believe bigger with Christ as her strength, and so much more! We delve into how to figure out what you are called to do in each season of your life, hearing God’s voice to shape you, and purpose-driven success before discussing the two voices that battle for your belief in your identity. Finally, our guest even tells us about a free gift for listeners and what it’s all about. You don’t want to miss out on this incredibly inspirational and insightful episode, so be sure to press play now!

Nov 15, 2024 • 25min
5 Keys to Being Financially Secure as an Entrepreneur
Our recent conversation with the high-flying coach, author, and entrepreneur, Markus Kaulius raised five important milestones that are vital to the success and financial security of an entrepreneur. It starts with becoming debt-free, as debt is the anchor to stress and anxiety while liberation from it leads to freedom and peace. Next, you need to invest in yourself first and then in your business, keep your investment strategy simple and ‘boring,’ prioritize abundance in all aspects of your life, and finally, become the best money-making ally to those around you. If you want to discover why proximity, peace, and self-love are all profitable, then press play now.
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