The Influential Personal Brand Podcast
How to Close More Free Call Sales with Ryan Lang
Jan 7, 2025
Ryan Lang, a high-performance coach and sales expert at Brand Builders Group, shares his secrets to successfully converting free calls into paying clients. He discusses the shift from cold calling to inbound strategies, stressing the importance of trust and personalization. Listeners will learn effective techniques for structuring their calls and managing client expectations while creating a comfortable atmosphere. Ryan emphasizes the role of permission in sales conversations and presents strategies for closing deals, all designed to enhance sales confidence.
42:30
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Quick takeaways
- Building a strong personal brand through valuable free content establishes trust and rapport with potential clients before sales interactions.
- Utilizing a strategic framework during free calls, including a clear discovery phase and a confident proposal, significantly enhances conversion rates.
Deep dives
The Importance of Building a Personal Brand
Building a strong personal brand is essential for establishing a solid reputation that can lead to increased revenue. Key strategies for effective branding include sharing valuable content for free, which is crucial in warming up potential clients and building trust. Organizations that have successfully engaged clients highlight the importance of using platforms like podcasts and webinars to present valuable information, thereby creating a rapport before any direct sales approach. The method of providing substantial free content not only showcases expertise but also sets the stage for potential customers to seek further engagement.
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