The Influential Personal Brand Podcast How to Close More Free Call Sales with Ryan Lang
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Jan 7, 2025 Ryan Lang, a high-performance coach and sales expert at Brand Builders Group, shares his secrets to successfully converting free calls into paying clients. He discusses the shift from cold calling to inbound strategies, stressing the importance of trust and personalization. Listeners will learn effective techniques for structuring their calls and managing client expectations while creating a comfortable atmosphere. Ryan emphasizes the role of permission in sales conversations and presents strategies for closing deals, all designed to enhance sales confidence.
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Early Struggles
- Ryan Lang initially struggled in the coaching space, despite his sales background.
- He realized he needed to master online sales specifically for this niche.
Warming Up Leads
- Warm up leads with valuable content before the free call, such as podcasts or lead magnets.
- This builds familiarity and trust, increasing the likelihood of conversion.
The Value-First Approach
- Successful businesses initiate attention, add value, then offer a free call.
- This sequence establishes reciprocity and positions the call as a valuable opportunity.