The Influential Personal Brand Podcast Ryan Lang Episode Recap | Nail the First 30 Seconds of a Cold Call
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Jan 10, 2025 Opening lines in cold calls can make or break your success. A mindset shift is essential for improving your sales approach. Discover common mistakes that hinder results and how to sidestep them. Learn a three-step process to engage listeners right away. The 'who' over 'what' strategy is highlighted as a game-changer for capturing attention. Tune in for actionable tips that promise to revolutionize your approach to cold calling and enhance your personal brand.
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Importance of First 30 Seconds
- Nail the first 30 seconds of a cold call, as they are crucial.
- Most sales training scripts are ineffective, so find a better approach.
Mindset Shift: Serving, Not Selling
- Focus on serving, not selling, to build trust and reduce pressure.
- Your goal is to find people who genuinely benefit from your product, not to manipulate.
Don't Lead with Company Name
- Avoid leading with your company name; they likely won't recognize it.
- Use first names for a friendly, conversational tone, like talking to a friend.