
The Influential Personal Brand Podcast
Build and monetize your personal brand. This show is full of some of the best marketing tips for (aspiring) influencers, entrepreneurs, speakers, authors, coaches, executives, and anyone who wants to get their message out to more people. You’ll learn the strategies and tactics that any service-minded messenger can use to find their uniqueness and separate from all the noise to create more impact, influence, and income. Each episode is hosted by New York Times bestselling author and Hall of Fame Speaker Rory Vaden, and his wife, business partner and CEO of Brand Builders Group, AJ Vaden. Brand Builders Group is trusted by people like Lewis Howes (School of Greatness Podcast), Julie Solomon (The Influencer Podcast), and Chalene Johnson (Build Your Tribe Podcast) to provide personal branding expertise for themselves and/or their audiences.
Latest episodes

Nov 12, 2024 • 34min
Play a Bigger Game with Markus Kaulius
Markus Kaulius, a serial entrepreneur and bestselling author of "Play a Bigger Game," shares his inspiring journey from building a multi-million dollar supplement business to navigating the emotional rollercoaster of entrepreneurship. He emphasizes the profound impact of personal growth, faith, and the importance of surrounding oneself with driven individuals. Markus also offers wisdom for Christian entrepreneurs, encouraging them to seek spiritual fulfillment alongside professional success, and stresses that clarity often arises after taking bold actions.

Nov 8, 2024 • 9min
Why You Want Your Book to Hit a Bestseller List | Rory and AJ Vaden Episode Recap
Discover why hitting a bestseller list can be a game-changer for authors. It’s not just about status; it’s about amplifying your message and reaching more people. The discussion emphasizes that bestselling recognition enhances credibility and visibility among a sea of new releases. It encourages authors to revisit their motivations for writing, making their goals crystal clear. Plus, learn how engagement through listener reviews can shape the growth of a podcast and enhance overall reputation. This is all about making meaningful connections!

Nov 5, 2024 • 60min
5 Things You Need to Know to Write, Publish, and Launch a Bestselling Book with Rory and AJ Vaden
Discover essential strategies for launching a bestselling book, including effective marketing techniques and the importance of sales reporting. Explore the evolving landscape of publishing, weighing traditional, hybrid, and self-publishing options. Uncover the challenges of maintaining creative ownership in traditional publishing, and learn how podcasts can amplify your book's reach. This insightful discussion emphasizes the transformative power of storytelling and the critical support available for aspiring authors.

Nov 1, 2024 • 18min
3 Ways Your Faith Affects Your Profits
Discover how faith can powerfully influence your business profits. Delve into the importance of overcoming self-doubt and embracing your dreams without limitations. Explore transformative stories that illustrate how broken dreams can inspire new aspirations. Learn about the essential role of faith in fostering perseverance, especially when facing challenges. Embrace the idea that setbacks may lead to unexpected successes and allow room for divine guidance in your entrepreneurial journey.

Oct 29, 2024 • 30min
How to Find Yourself and Your Own Vision with Graham Cochrane
On our journey to finding true fulfillment, we must reflect on three key elements: our joy, dreams, and desires. Today’s guest firmly believes these elements were placed within us by God to help us discover who we are. Graham Cochrane is a highly successful entrepreneur, renowned TEDx keynote speaker, and bestselling author of How To Get Paid For What You Know and his upcoming book, Rebel: Find Yourself by Not Following The Crowd. He hosts The Graham Cochrane Show, a podcast ranked in the top 0.5% globally, and has amassed 700,000 YouTube subscribers. With over 14 years of experience in online coaching and content creation, Graham has built multiple seven-figure businesses that require less than five hours of work per week to maintain, establishing himself as a leading figure in the life-giving business movement. In today’s conversation, we dive into his new book, how to make money doing what you love, getting paid for what you know, and much more! If you want to learn how to work fewer hours while continuing to grow your business and make more money, don’t miss out! Thanks for listening.

Oct 25, 2024 • 11min
#1 Best Way to Get Referrals | Sara Hardwick Episode Recap
Have you ever wondered how to get referrals? What if we told you that the best way to get referrals is incredibly simple? Today on the Influential Personal Brand Podcast, we are recapping our conversation with Sara Hardwick of GIFT-OLOGY about how to get referrals. Tuning in, you’ll hear all about why the secret to getting referrals is simply to give them first! We dive into how giving someone something first makes asking for something easier before discussing where referral hesitation comes from and how you can avoid that obstacle. We even talk about the importance of reframing our perception of what a referral is, why you need to know exactly who you want to be referred to, and the ins and outs of relationship-building as a business growth strategy. You don’t want to miss this so be sure to press play now!

Oct 22, 2024 • 52min
Growing Revenue Through Referrals with Sara Hardwick
Discover how to unlock business growth through meaningful referrals. Learn the art of nurturing relationships rather than viewing referrals as mere transactions. Sara shares essential strategies for timing your requests and building effective referral partnerships. Explore the significance of gratitude and communication in maintaining these connections. Plus, find out how to incentivize referrals and ensure clarity in your requests. It's all about creating lasting legacies and expanding your influence by fostering genuine networks.

Oct 18, 2024 • 10min
The Three Parts of a World-Class Presentation
Discover the three essential components that make a presentation stand out: content, charisma, and circumstance. Learn why great content is the foundation of any presentation and how compelling storytelling can capture your audience's attention. Don’t underestimate the importance of your environment—considering the five W’s and one H can elevate your delivery. Master these elements to ensure an impactful connection with your audience.

Oct 15, 2024 • 39min
How to Monetize Live Events with Jennifer Kem
Are you looking for a framework to build a highly profitable and transformational event? You’re in the right place! Jennifer Kem works with thought leaders and personal brands to help them make more impact (and more money). Named by Forbes as a top brand strategist, Jennifer’s company, Master Brand Media, collaborates with influencers, celebrities, CEOs, bestselling authors, and modern entrepreneurs to teach them how to master their businesses, create unforgettable personal brands, and dominate their niches by turning their ideas into cash and meaning. She joins us today to discuss one of her not-so-secret marketing mastermind superpowers: monetizing live events. Tune in as she offers insight into her Million Dollar Experience program, which shows you how to design, build, and sell a high-ticket live event. From structuring the agenda to building the offer, creating a pre-event questionnaire, making the framework the hero, and much more, this episode is jam-packed with practical strategies that will help you elevate your brand, maximize your profits, and create impactful experiences for your audience. Don't miss this opportunity to unlock the secrets to live event success!

Oct 11, 2024 • 16min
Creating Culture | Britney Ruby Episode Recap
How do you build a company culture when your entire team is virtual? Or if you’re growing so quickly that you can’t interact with every leader or employee on a regular basis? In today’s recap of AJ’s interview with Britney Ruby Miller, AJ shares key lessons on how to create a thriving company culture under any circumstance. She breaks down the ins and outs of creating a shared language for your team, the power of putting together a virtual company library, and what you can do to build well-documented and well-communicated core values. AJ also digs into the importance of defining your core mission and how to attract, manage, and retain people who share your common values. Tune in now to learn how to build a lasting company culture by creating a lasting set of core principles and beliefs!
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