Chris Janssen, a leading results coach and bestselling author who has worked alongside Tony Robbins, shares her journey in this engaging discussion. She talks about her latest book, 'Grace Herself,' and the complexities of becoming a bestselling author. Janssen offers insights on the publishing landscape, emphasizing the importance of trust and community. She candidly explores her sobriety journey, promoting the idea of being 'sober curious' and encouraging listeners to tackle addiction one day at a time, always focusing on personal growth.
Establishing an engaged audience and implementing a strategic marketing plan are crucial for launching a bestselling book successfully.
Understanding personal triggers and shifting focus towards the benefits of sobriety can significantly aid individuals on their journey to recovery.
Deep dives
The Importance of Preparation for Book Launches
Successfully launching a bestselling book requires substantial preparation and planning, which can often be overlooked by authors. It is essential to establish an audience before publication, as this engagement directly impacts sales figures and visibility once the book is released. Authors must be proactive in promoting their work, utilizing strategies such as outreach to relevant communities and implementing a well-thought-out marketing plan. Failing to recognize this aspect can result in books falling flat, regardless of the size of the author's following.
Understanding Different Publishing Routes
Authors have various publishing options, including self-publishing, hybrid publishing, and traditional publishing, each with its unique set of benefits and drawbacks. Self-publishing grants more control and faster time to market, while hybrid models provide a partnership that can alleviate some of the logistical burdens. Traditional publishing offers the advantage of financial support from the publisher, but usually comes with significant trade-offs in rights and royalties. It’s crucial for authors to evaluate their goals and choose the route that aligns with their vision and expectations.
The Journey of Sobriety and Self-Discovery
The journey to sobriety is often framed around understanding personal triggers that can lead to unhealthy patterns, such as using alcohol as a coping mechanism for stress or celebration. Recognizing these behaviors is key for individuals to pursue a sober life, even if they don’t identify as alcoholics. It’s important to shift focus from what is lost when giving up alcohol to the potential gains, such as improved health and deeper connections with self and others. This mindset can help maintain commitment to sobriety beyond temporary challenges like a dry month.
Embracing Vulnerability in the Creative Process
Writing and publishing a book can be an emotionally charged and vulnerable experience for authors. Authors often face criticism and must contend with the fear of rejection, making it imperative to have a strong support system in place. This vulnerability can lead to innovation and personal growth, as it encourages authors to be honest about their experiences and share their truths. Community and trust are vital elements that support authors through their journey, from writing to launching and promoting their books.
When making a difficult decision, it’s easy to focus on how hard it’s going to be, but what if we focused on what we will gain by making that change? During this conversation, author and coach Chris Janssen joins us to discuss her new book, what it takes to become a bestseller, and sobriety. Tuning in, you’ll hear all about Chris’ journey as an author, how her latest book experience differed from her first, what you need to know if you want to write a bestselling book, all things PR, and so much more! We delve into the different ways to publish a book before discussing the importance of finding a publishing team that you truly trust. Chris goes on to share what her new book, GraceHerself, is about and discusses her complicated sobriety journey. Finally, hear all about how to become sober curious, the concept of ‘choosing your hard’, and the importance of approaching addiction one day at a time. If you are an author or aspiring author, then this episode is tailor-made for you, so be sure to listen now!
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