The Influential Personal Brand Podcast
Grace Yourself with Chris Janssen
Jan 28, 2025
Chris Janssen, a leading results coach and bestselling author who has worked alongside Tony Robbins, shares her journey in this engaging discussion. She talks about her latest book, 'Grace Herself,' and the complexities of becoming a bestselling author. Janssen offers insights on the publishing landscape, emphasizing the importance of trust and community. She candidly explores her sobriety journey, promoting the idea of being 'sober curious' and encouraging listeners to tackle addiction one day at a time, always focusing on personal growth.
47:37
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Quick takeaways
- Establishing an engaged audience and implementing a strategic marketing plan are crucial for launching a bestselling book successfully.
- Understanding personal triggers and shifting focus towards the benefits of sobriety can significantly aid individuals on their journey to recovery.
Deep dives
The Importance of Preparation for Book Launches
Successfully launching a bestselling book requires substantial preparation and planning, which can often be overlooked by authors. It is essential to establish an audience before publication, as this engagement directly impacts sales figures and visibility once the book is released. Authors must be proactive in promoting their work, utilizing strategies such as outreach to relevant communities and implementing a well-thought-out marketing plan. Failing to recognize this aspect can result in books falling flat, regardless of the size of the author's following.
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