The Influential Personal Brand Podcast

Authors are entrepreneurs! If you are an author of any kind or if you aspire to write a book someday, then this is the episode for you! Today we are joined by the incredible Allison Trowbridge, author and entrepreneur, to discuss her book, her company, and so much more! Tuning in, you’ll hear all about what made Allison want to write a book, what it’s about, how she got her start in the world of books before she even started writing, and more! If you are ready to be an author and sell your story to other people then you also have to be ready to be an entrepreneur and in this episode, our guest highlights what her company, Copper Books, does to help aspiring authors achieve their dreams. She even shares two key insights aspiring authors need to know before telling us about her favorite book. Finally, Allison gives us some advice about following dreams. To hear all this and even get a discount code for Copper Books’ Accelerator Course, press play now! 

Ever wonder about the secrets behind Brand Builders Group’s success? Then don’t miss out on this special recap episode stemming from our recent interview with Matt McWilliams. Today, Rory talks about the secrets to building an amazing affiliate lead generation machine, including what it means when we say affiliate marketing and the essentiality of overdelivering to the people who already trust you, and in you. Rory expands on their BBG for Free Program, how to kick-start your referral cycle, why affiliate marketing works, and so much more! Dive in and unlock the secrets to transforming your customer source into your sales powerhouse and discover practical strategies and insights that can elevate your business game. Enjoy! 

Building a business is not as valuable as building a reputation, and there are few better ways of carrying your business’ reputation forward than by implementing an affiliate program. Affiliate marketing uses third-party affiliates to market and promote your products, and you only pay them once a sale has been made. So today, we’ve asked the affiliate guy himself, Matt McWilliams, to join us and explain why every business needs to have its own affiliate program. We discuss how to know when the time is right for your company to start sourcing affiliates, how the programs work and the money behind them, why it helps to be an affiliate first, and how to find affiliates for your business or become one yourself.  As a bonus, we explore the software behind affiliate marketing programs and why the space makes room for multiple technologies, and Matt details everything that you can find in the affiliate marketing guide that he has made available for all our loyal listeners!  

Learn how to get the best outputs from using ChatGPT by training it specifically for your personal brand. Tips include being specific and detailed with requests, training ChatGPT to know your business and product, and considering voice and audience. Leave feedback, get bonus access to video interviews, and focus on building a reputation over building a business.

Join Kyle Scout, founder of Elevate Scale, as he discusses the benefits and limitations of using AI in copywriting. He also shares insights on email marketing, including tips on maximizing its benefits, optimizing the sales process, and writing effective emails for high-ticket sales. Discover how AI can help generate the perfect email for your loyal customers.

Paige Dungan, a publicity expert, shares three secrets to gaining publicity: connecting expertise to the news cycle, becoming the media, and having a relationship engine. The podcast highlights the significance of trust, building relationships, and giving back to the community to get publicity success.

PR guru Paige Dungan shares insights on getting media attention for book launches, building relationships with reporters, knowing your target audience, and avoiding common PR mistakes. She discusses the power of TV and podcasting for book publicity and offers tips on securing a big national TV hit. Paige emphasizes the importance of persistence while respecting those you pitch to.

This recap episode explores the steps to building a consulting practice by leveraging expertise. It discusses the concept of expertise, the importance of narrowing focus, and how being an expert increases value. It also emphasizes the consequences of saying yes to the wrong opportunities and the impact of expertise on conversation.

David Baker, author and speaker, explains the importance of expertise and the downsides of long-term relationships. He discusses the benefits of narrowing down focus and the value of offering fewer services. The podcast also covers the power of productizing and positioning yourself as an expert in your field.

Ever wondered how a personal brand transforms into a global phenomenon? In today’s episode, Rory delves into what it means to be a mission-driven messenger and the incredible things that can happen when you commit to sharing your message with the world. Using last week’s conversation with Pat Flynn as a jumping-off point, we kick things off with a refresher on how AI can help automate the mundane aspects of business and free you up to focus on the more meaningful and human elements of your enterprise. You’ll then hear about one of our talented clients, Dr. Gabrielle Lyon, how the Brand Builders Group method helped launch her book, Forever Strong: A New, Science-Based Strategy for Aging Well, and what her story teaches us about the power of prioritizing the message, not the messenger. Find out how to hone in on the message you feel compelled to share, why promoting that message is not just a duty, but a privilege, and why every piece of content you share should be a gift to your audience. Rory also shares the details of his new podcast, Eternal Life, why he felt compelled to share it, and what drove him to put so much work into something that he couldn’t monetize. To learn more about turning your personal brand into a worldwide movement and the power of prioritizing your message, be sure to tune in for this thought-provoking episode!