Paige Dungan, a publicity expert, shares three secrets to gaining publicity: connecting expertise to the news cycle, becoming the media, and having a relationship engine. The podcast highlights the significance of trust, building relationships, and giving back to the community to get publicity success.
Connecting your expertise to the news cycle is crucial for gaining publicity and increasing chances of being featured in traditional media.
Building your own media platform allows you to directly connect with your audience, gain insights into creating content, and become an influential voice.
Deep dives
Key Point 1: Connect your expertise to what is happening in the news cycle
To get attention for your book launch or product launch, it is crucial to connect your expertise to what is happening in the news cycle. News channels are always looking for notable events, and by aligning your expertise with trending topics, you increase your chances of being featured. Building an on-ramp to connect your expertise to the flow of information and attention that the news cycle generates is essential when using traditional media to promote your work.
Key Point 2: Become the media by building your own platform
Building your own media platform is a powerful strategy to gain attention and establish your personal brand. By producing content regularly on platforms like social media, podcasts, blogs, and YouTube, you can build your own audience and become an influential voice. Being the media not only allows you to connect with your audience directly but also gives you insights into the pressures and demands of creating content, making you a better guest when seeking opportunities in other media outlets.
Key Point 3: Build relationships before you need them
Building relationships before you need them is the key to success in the world of personal branding. By investing in helping others and adding value to their lives and platforms, you create a valuable network of connections that can support and promote your work in return. The principle of "build relationships before you need them" involves giving without expecting immediate reciprocation and trusting that your efforts will pay off in the long run.
Bonus Insight: The importance of automating trust and adding value
The podcast emphasizes the significance of automating trust and constantly adding value to your community. Automating trust involves establishing a relationship engine and creating an infrastructure to produce and distribute content to build trust with your audience. Adding value is the foundation of successful personal branding, where you provide valuable content, insights, and support to your audience before asking for anything in return. By following these principles, you can shape your personal brand and make a positive impact on the world.
Today on the Influential Personal Brand Podcast, we are recapping our discussion with Paige Dungan and highlighting three secrets to gaining publicity. Tuning in, you’ll hear all about the importance of connecting your expertise to the news cycle, the two ways you can ‘become the media’, the importance of having a relationship engine, and why the media needs you just as much as you need them! We even delve into the biggest publicity secret of all, the principle of the relationship switchboard. Finally, we are reminded to give, give, give, and do our part to make the world a better place. To hear all this and so much more, press play now!
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