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The Influential Personal Brand Podcast

3 Secrets to Getting Publicity

Nov 17, 2023
Paige Dungan, a publicity expert, shares three secrets to gaining publicity: connecting expertise to the news cycle, becoming the media, and having a relationship engine. The podcast highlights the significance of trust, building relationships, and giving back to the community to get publicity success.
34:39

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Connecting your expertise to the news cycle is crucial for gaining publicity and increasing chances of being featured in traditional media.
  • Building your own media platform allows you to directly connect with your audience, gain insights into creating content, and become an influential voice.

Deep dives

Key Point 1: Connect your expertise to what is happening in the news cycle

To get attention for your book launch or product launch, it is crucial to connect your expertise to what is happening in the news cycle. News channels are always looking for notable events, and by aligning your expertise with trending topics, you increase your chances of being featured. Building an on-ramp to connect your expertise to the flow of information and attention that the news cycle generates is essential when using traditional media to promote your work.

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