Paige Dungan, a publicity expert, shares three secrets to gaining publicity: connecting expertise to the news cycle, becoming the media, and having a relationship engine. The podcast highlights the significance of trust, building relationships, and giving back to the community to get publicity success.

PR guru Paige Dungan shares insights on getting media attention for book launches, building relationships with reporters, knowing your target audience, and avoiding common PR mistakes. She discusses the power of TV and podcasting for book publicity and offers tips on securing a big national TV hit. Paige emphasizes the importance of persistence while respecting those you pitch to.