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The Influential Personal Brand Podcast
How to Get Publicity for Your Book Launch with Paige Dungan
Nov 14, 2023
PR guru Paige Dungan shares insights on getting media attention for book launches, building relationships with reporters, knowing your target audience, and avoiding common PR mistakes. She discusses the power of TV and podcasting for book publicity and offers tips on securing a big national TV hit. Paige emphasizes the importance of persistence while respecting those you pitch to.
33:28
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Quick takeaways
- Authors should start planning their PR strategy at least six months prior to the book launch to ensure impactful media coverage and avoid a dip in sales after the initial success.
- Podcast appearances and national television shows like Today Show or Good Morning America can significantly contribute to book sales, so authors should align their media efforts with their target audience and leverage these platforms for maximum impact.
Deep dives
The Importance of Planning PR for Book Launches
One of the biggest mistakes authors make is not planning their PR strategy in advance. PR should not be an afterthought but an integral part of the book launch process. Authors should start planning at least six months prior to the launch date to ensure impactful media coverage. It is crucial to give yourself enough lead time to secure placements in larger outlets and build relationships with book producers. A year-long media plan is recommended to maintain momentum and continue reaching new audiences throughout the first year. By treating PR as a strategic and ongoing effort, authors can avoid experiencing a dip in sales after initial launch success and instead sustain a steady flow of media attention.
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