How to Get Publicity for Your Book Launch with Paige Dungan
The Influential Personal Brand Podcast
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Building Relationships and Personalized Approaches for Book Publicity
This chapter discusses the importance of building relationships with reporters and customizing pitches for book publicity. It emphasizes the need for short and concise emails, as well as providing value through becoming a contributor or being a source for media outlets. The chapter also highlights the value of personalized handwritten notes and the longevity of promotional opportunities through writing articles.
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