The Influential Personal Brand Podcast
Charge More by Doing Less with David Baker
Nov 7, 2023
David Baker, author and speaker, explains the importance of expertise and the downsides of long-term relationships. He discusses the benefits of narrowing down focus and the value of offering fewer services. The podcast also covers the power of productizing and positioning yourself as an expert in your field.
45:21
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Quick takeaways
- To position yourself as an expert, narrow down your expertise to a specific niche and create a sub-brand to market your services more narrowly.
- Productize your services by offering a specific set of tailored offerings, charge premium prices, and focus on delivering value efficiently.
Deep dives
Positioning Your Expertise: Narrowing Down Your Focus
To make your expertise more narrow and unique, you need to start by looking at your past work and identifying times when you made good money, moved the needle for clients, and enjoyed the work. From there, you should draw a circle around the areas that consistently align with these criteria. It's important to find competitors in your chosen niche, ideally between 10 and 200, as too few competitors may indicate limited opportunity, while too many may indicate market saturation. By boldly claiming your expertise within this focused area, you can position yourself as an expert and create a sub-brand to market your services more narrowly.
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