Have you ever wondered why being an expert in your field can make or break your brand's success? Becoming an expert takes time and effort. It requires continuous learning, staying up-to-date with industry trends, and relentlessly demonstrating your knowledge. Over time, your expertise will contribute significantly to your brand's growth and reputation. Joining us today is David Baker, author and speaker, to explain what it means to be an expert, how to become an expert, and everything in between. In our conversation, we discuss why long-term relationships can be dangerous for your advisory practices, productizing your service offerings, how to avoid the time-for-money trap, and the steps to position yourself as an expert in your field. David also reveals his approach to writing, emphasizing the key elements that keep him inspired and motivated. Discover why it's not about knowing the right thing; it's about having the courage to share your thoughts and experiences. To learn the secret sauce to becoming an expert and how to charge more for doing less, tune in now!